Comms& technology: facing the future togetherJames Robertson, Step Two Designs    Email: jamesr@steptwo.com.au        Twit...
The nature of intranets and      internal communications         is being transformedStep Two Designs (www.steptwo.com.au)...
Canon AustraliaStep Two Designs (www.steptwo.com.au)                     June 2012
AMP                                              2011Step Two Designs (www.steptwo.com.au)         June 2012
American Electric PowerStep Two Designs (www.steptwo.com.au)                             June 2012
StocklandStep Two Designs (www.steptwo.com.au)               June 2012
StocklandStep Two Designs (www.steptwo.com.au)               June 2012
Oxfam AmericaStep Two Designs (www.steptwo.com.au)                   June 2012
UK Parliament                                                           2012Step Two Designs (www.steptwo.com.au)         ...
social   engagement          collaboration                                                           mobile               ...
social   engagement          collaboration                                                           mobile               ...
It’s an exciting time for              internal communication!Step Two Designs (www.steptwo.com.au)     June 2012
The future of internal           communications depends            on technology and ITStep Two Designs (www.steptwo.com.a...
Comms           TechnologyStep Two Designs (www.steptwo.com.au)                June 2012
They don’t   Stop talking                    listen      geek!                        Comms                          Techn...
They don’t           They only                                        understand        care about news                   ...
Neither stereotype is true;         both stereotypes are trueStep Two Designs (www.steptwo.com.au)   June 2012
Comms            TechnologyStep Two Designs (www.steptwo.com.au)                June 2012
Four approaches to         kick-start the conversationStep Two Designs (www.steptwo.com.au)   June 2012
1: Understand technology        enough to drive decisionsStep Two Designs (www.steptwo.com.au)   June 2012
Technically expert                     Technically ignorant                           Technically savvyStep Two Designs (w...
2: Work on building          bridgesStep Two Designs (www.steptwo.com.au)   June 2012
3: Engage with IT on the whole       site, not just the homepageStep Two Designs (www.steptwo.com.au)   June 2012
4: Bring more stakeholders                                                into the mixStep Two Designs (www.steptwo.com.au...
The two best-selling books                                         on intranets, written for a                            ...
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Comms and technology: facing the future together

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The nature of internal communications and intranets is being transformed. But while technology is offering exciting new possibilities, comms and technology teams need to work together. (Presentation by James Robertson at the Melcrum Digitital Communications Summit in Melbourne, May 2012)

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  • A very different way of delivering intranet news
  • Shows a typical intranet homepage, featuring corporate news. In this case, it includes a message from the CEO, general news, and media updates.
  • Comms and technology: facing the future together

    1. 1. Comms& technology: facing the future togetherJames Robertson, Step Two Designs Email: jamesr@steptwo.com.au Twitter: @s2d_jamesr
    2. 2. The nature of intranets and internal communications is being transformedStep Two Designs (www.steptwo.com.au) June 2012
    3. 3. Canon AustraliaStep Two Designs (www.steptwo.com.au) June 2012
    4. 4. AMP 2011Step Two Designs (www.steptwo.com.au) June 2012
    5. 5. American Electric PowerStep Two Designs (www.steptwo.com.au) June 2012
    6. 6. StocklandStep Two Designs (www.steptwo.com.au) June 2012
    7. 7. StocklandStep Two Designs (www.steptwo.com.au) June 2012
    8. 8. Oxfam AmericaStep Two Designs (www.steptwo.com.au) June 2012
    9. 9. UK Parliament 2012Step Two Designs (www.steptwo.com.au) June 2012
    10. 10. social engagement collaboration mobile the intranet business is changing pressures staff two-way video expectations commsStep Two Designs (www.steptwo.com.au) June 2012
    11. 11. social engagement collaboration mobile the intranet business is changing pressures staff two-way video expectations commsStep Two Designs (www.steptwo.com.au) June 2012
    12. 12. It’s an exciting time for internal communication!Step Two Designs (www.steptwo.com.au) June 2012
    13. 13. The future of internal communications depends on technology and ITStep Two Designs (www.steptwo.com.au) June 2012
    14. 14. Comms TechnologyStep Two Designs (www.steptwo.com.au) June 2012
    15. 15. They don’t Stop talking listen geek! Comms TechnologyThey’ll do whatever they want to do They make it too hardStep Two Designs (www.steptwo.com.au) June 2012
    16. 16. They don’t They only understand care about news Comms Technology They don’t They resist do strategy changeStep Two Designs (www.steptwo.com.au) June 2012
    17. 17. Neither stereotype is true; both stereotypes are trueStep Two Designs (www.steptwo.com.au) June 2012
    18. 18. Comms TechnologyStep Two Designs (www.steptwo.com.au) June 2012
    19. 19. Four approaches to kick-start the conversationStep Two Designs (www.steptwo.com.au) June 2012
    20. 20. 1: Understand technology enough to drive decisionsStep Two Designs (www.steptwo.com.au) June 2012
    21. 21. Technically expert Technically ignorant Technically savvyStep Two Designs (www.steptwo.com.au) June 2012
    22. 22. 2: Work on building bridgesStep Two Designs (www.steptwo.com.au) June 2012
    23. 23. 3: Engage with IT on the whole site, not just the homepageStep Two Designs (www.steptwo.com.au) June 2012
    24. 24. 4: Bring more stakeholders into the mixStep Two Designs (www.steptwo.com.au) June 2012
    25. 25. The two best-selling books on intranets, written for a business audience Both books from: www.steptwo.com.auStep Two Designs (www.steptwo.com.au) June 2012

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