James Parton, Twilio, Mashery Business of APIs London 2012

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Slides from my Mashery talk in London on 6th November 2012

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James Parton, Twilio, Mashery Business of APIs London 2012

  1. 1. Communication APIs in 15 mins (ish!) James Parton Director of European Marketing, Twilio @jamesparton CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  2. 2. Why should you care? Data from Tomi Ahonen, May & September 2012 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  3. 3. Why should you care? Telecommunications is a $1 trillion industry Data from Tomi Ahonen, May & September 2012 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  4. 4. Why should you care? Telecommunications is a $1 trillion industry 5.9 billion people use SMS x6 x3 x2.5 Data from Tomi Ahonen, May & September 2012 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  5. 5. Why should you care? Telecommunications is a $1 trillion industry 5.9 billion people use SMS vs. x6 x34,560 faster open rate x3 x5 open rate 21% higher response rate x2.5 Data from Tomi Ahonen, May & September 2012 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  6. 6. INTERNETTuesday, 6 November 12
  7. 7. INTERNET CopperTuesday, 6 November 12
  8. 8. INTERNET Switching CopperTuesday, 6 November 12
  9. 9. WWW INTERNET Switching CopperTuesday, 6 November 12
  10. 10. Innovation WWW INTERNET Switching CopperTuesday, 6 November 12
  11. 11. TELECOMTuesday, 6 November 12
  12. 12. TELECOM CopperTuesday, 6 November 12
  13. 13. TELECOM Switching CopperTuesday, 6 November 12
  14. 14. Switching CopperTuesday, 6 November 12
  15. 15. The Communications Landscape CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  16. 16. The Communications Landscape Landline Provide landlines (WiFi) CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  17. 17. The Communications Landscape Landline Mobile Provide landlines Provide mobile lines (WiFi) (WiFi) CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  18. 18. The Communications Landscape Over The Landline Mobile Top (OTT) Use other peoples Provide landlines Provide mobile lines networks to deliver (WiFi) (WiFi) their services (Digital Cuckoo!) CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  19. 19. The Communications Landscape Over The Landline Mobile Cloud Top (OTT) Virtualize Telco Use other peoples capabilities in the Provide landlines Provide mobile lines networks to deliver cloud and directly (WiFi) (WiFi) their services connect into (Digital Cuckoo!) networks CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  20. 20. The Communications Landscape Legacy Over The Landline Mobile Cloud Top (OTT) Virtualize Telco Use other peoples capabilities in the Provide landlines Provide mobile lines networks to deliver cloud and directly (WiFi) (WiFi) their services connect into (Digital Cuckoo!) networks CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  21. 21. The Communications Landscape Legacy Software Over The Landline Mobile Cloud Top (OTT) Virtualize Telco Use other peoples capabilities in the Provide landlines Provide mobile lines networks to deliver cloud and directly (WiFi) (WiFi) their services connect into (Digital Cuckoo!) networks CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  22. 22. Why Software is Eating... Telecommunications Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  23. 23. Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  24. 24. Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s • So why is it now all about Software? - Software people think web first. This style of thinking is inherently open - Software people think collaboratively - APIs, collaborative working, open source Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  25. 25. Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s • So why is it now all about Software? - Software people think web first. This style of thinking is inherently open - Software people think collaboratively - APIs, collaborative working, open source - Software people think about building communities & ecosystems - DOers Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  26. 26. Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  27. 27. Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  28. 28. Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  29. 29. Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  30. 30. Communication APIs CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  31. 31. Communication APIs Buy a number and have a working app in 5 minutes Watch this to see proof :) CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  32. 32. TELECOMTuesday, 6 November 12
  33. 33. TELECOM CopperTuesday, 6 November 12
  34. 34. TELECOM Switching CopperTuesday, 6 November 12
  35. 35. twilio TELECOM Switching CopperTuesday, 6 November 12
  36. 36. Innovation twilio TELECOM Switching CopperTuesday, 6 November 12
  37. 37. What can you build? Contact Centers Two-factor Auth Workflow Call Tracking Click to Call Automation CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  38. 38. ...and the weird & wonderful Michael Newman http://bumblephone.com http://ajaxthedog.com TEDx UCLA CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  39. 39. Recommend Reading Alan Quayle http://www.alanquayle.com Tomi Ahonen http://communities-dominate.blogs.com/brands/ Disruptive Wireless http://disruptivewireless.blogspot.co.uk/ Martin Geddes http://www.martingeddes.com/ Telco 2.0 http://www.telco2.net/blog/ CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12
  40. 40. Contact Info @jamesparton twilio.com CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012Tuesday, 6 November 12

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