Environmental consumer
labelling for Mobile App’s
Graham Cruickshanks / James Parton
November 2010
Environmental consumer labelling is
well established
Our collective current challenge
• Mobile data and apps are mysterious and
potentially scary for mass market consumers
• T...
The idea
• Create a clear & simple consumer labelling
scheme for mobile apps
• This would measure & rate the efficiency of...
The benefits
Who Benefit
Consumers Informs, reducing barriers to entry
Operators Highlights the need for network friendly ...
Related activity
• GSMA to benchmark Operators network
energy efficiency
– http://www.gsmworld.com/our-
work/mobile_planet...
Thank You
@Cruick
@jamesparton
www.ibegyourparton.co.uk
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Environmental consumer labelling for mobile app’s

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Environmental consumer labelling for mobile app’s

  1. 1. Environmental consumer labelling for Mobile App’s Graham Cruickshanks / James Parton November 2010
  2. 2. Environmental consumer labelling is well established
  3. 3. Our collective current challenge • Mobile data and apps are mysterious and potentially scary for mass market consumers • The mobile industry’s current messages have negative overtones – caps, per Mb charging, rules, policies, quality of service, jargon • The mobile networks are under stress • Developers need support & education to write efficient mobile apps
  4. 4. The idea • Create a clear & simple consumer labelling scheme for mobile apps • This would measure & rate the efficiency of a mobile app – Use of handset resources like battery, memory, etc – Use of network resources like data consumption • Informs the consumer at point of purchase
  5. 5. The benefits Who Benefit Consumers Informs, reducing barriers to entry Operators Highlights the need for network friendly apps, helps tackle demand on the networks Developers Provides framework to improve consumer sentiment & sales App Store Owners Improves point of sale information, opens the market to new customers All Bigger market opportunity, increased trust and transparency Environment Efficient apps = reduced resource consumption
  6. 6. Related activity • GSMA to benchmark Operators network energy efficiency – http://www.gsmworld.com/our- work/mobile_planet/energy_efficiency.htm • Mobile’s green manifesto – http://www.gsmworld.com/our- work/mobile_planet/mobile_environment/green_ manifesto.htm
  7. 7. Thank You @Cruick @jamesparton www.ibegyourparton.co.uk

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