That’s Product Management? Then What's That?

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An exploration of the many faces of Product Management.

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That’s Product Management? Then What's That?

  1. 1. A discussion of Product Management’s many faces. Jim Payne Product Manager (I Think…)
  2. 2. Product Management Defined      What Can We Agree On? What is PM and What is Not PM. What’s a Product? Is this Marketing? What’s a Simple Working Definition?
  3. 3. Product Management Defined      What Can We Agree On? What is PM and What is Not PM. What’s a Product? Is this Marketing? What’s a Simple Working Definition? A person that takes responsibility for the creation, promotion, and support of a key company capability.
  4. 4. Types of Products and Industries  Can We Still Call It Product Management, If the Product is a: Professional Service – Business Planning or Solution Architecture CPG – Retail or Agronomy Financial Service – Banks or Insurance Commodity – Gasoline or Aluminum Not For Sale – Mobile App or a Website One of a Kind – Real Estate
  5. 5. Functions / Tasks  Can We Still Call It Product Management, If the Tasks DON’T Include: Roadmapping Personas Launch Plans Use Cases Requirements Market Definitions Pricing Sales Training
  6. 6. Management Goals – Maybe They Decide?  Upper Management or HR Decides on a Job Title Increased Focus on Products? It Sounds Cool Its all the Rage It Describes What They Want The CEO went to a ProductCamp
  7. 7. Are there Broad Classifications or Types of PM?  Pragmatic Triad Strategic Product Manager Technical Product Manager Product Marketing Manager     Internal Product Manager? Infrastructure Product Manager? Services Product Manager? Portfolio Product Manager?
  8. 8. The Value of Product Management    When Does this Way of Approaching “Products” Still Add Value – or Not If We can Define the “Product” Can We Still Apply the Product Management Discipline to the Company’s Benefit? Do Some Types of Products or Classes of Industries Make it Just Too Hard to Justify the Effort?
  9. 9. What If We Wanted to Understand the Value Question?  What Would a Survey Ask? (ideas?)
  10. 10. Tune in at the Next ProductCamp Minnesota for the Results     Jim Payne james.m.payne @comcast.net linkedin.com/in/jamesmatthewpayne/ @jamesmpayne

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