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So you want to be market driven?

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So you want to be market driven? The what's next after the management committment.

Published in: Business, Economy & Finance
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So you want to be market driven?

  1. 1. What Do You Do? Jim Payne Computer Software and Hardware Product Manager
  2. 2. Definitions Town Hall – Guided Open Discussion  Markets – Clearly Defined Based on Your Distinctive Competence in Your Industry  Driven – Product Definition  Market-Driven – Focused Product Definition Based on Market Facts  ProductCamp Minnesota November 13, 2010 2
  3. 3. Markets Based on Your Distinctive Competence  Start by Articulating the Problems that Your Product Solves  Identify Segments – Based on what Criteria?   How About a Common Set of Problems?  Target Segments With the Most Potential ProductCamp Minnesota November 13, 2010 3
  4. 4. Driven  Product Definition  Requirements  Use Cases  User Personas  Buyer Personas ProductCamp Minnesota November 13, 2010 4
  5. 5. Market-Driven   Establish Credibility Collect Market Facts         Customers Channel Management Development / Engineering / Product Experts Analysts Be on the Team Lead the Team A Word About Discipline – This is a Continuing Process ProductCamp Minnesota November 13, 2010 5
  6. 6. Conclusions Establish Credibility  Know What You are Looking for When You Gather Market Facts –Relevance –  “…product value is always determined by the customer, not by the company or its technology.” Gabriel Steinhardt  “The Key to Actually Be Market-Driven – To Replace Personal Opinions with Market Facts.” Steve Johnson  ProductCamp Minnesota November 13, 2010 6

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