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Collaboration Marketing


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How to attract all off the customers you can handle, for FREE!!

Published in: Business, News & Politics
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Collaboration Marketing

  1. 1.
  2. 2. Collaborative Strategies to Market Your Business<br />How to get all the customers you can handle ...and how to get them for FREE<br />
  3. 3. Strategic Alliance Marketing<br />Referrals... everybody loves them!<br /><ul><li> Referral leads are qualified & ready to buy
  4. 4. Referral leads are warm
  5. 5. Quality customers refer you to quality people (birds of a feather flock together)
  6. 6. Increases Enquiries
  7. 7. Improves Conversion Rate</li></li></ul><li>Referrals vs Traditional Advertising<br />Referrals<br />~ FREE <br />~ Warm <br />~ Ready to Buy <br />~ Quality contacts <br />~ It works straight up <br />~ Can be leveraged <br />Traditional Advertising<br />~ Expensive<br />~ Cold (apprehensive)<br />~ Often just looking<br />~ Hit & miss with quality<br />~ Lots of refining needed<br />~ Hard to leverage<br />
  8. 8. 2 Problems with Referrals<br />~ We never get enough<br />~ They are ad hock and unpredictable<br />These can both be solved...<br />
  9. 9. 4 Strategic Alliance Strategies<br />Endorsed Marketing via a strategic alliance partner<br />Run Seminars & events<br />Auto Networking<br />Set up a Power Group<br />
  10. 10. Endorsed Marketing<br />
  11. 11. How Endorsed Marketing works<br />You come up with a FANTASTIC Offer for your product/service<br />Find a Strategic Alliance Partner<br />Your Strategic Alliance Partner mails that offer to their database as a GIFT<br />You do the same to your database with an offer from your Alliance Partner (repeat in 6 months)<br />
  12. 12. The Benefits of Endorsed Marketing<br />Customer service – makes 90 day contact a breeze<br />Lead generation is leverages and systemised<br />Everybody wins – strategic partners’ and the customer<br />It’s leveraged and systemised<br />
  13. 13. 4 Keys to Choosing a Strategic Alliance Partner<br />Analyse Your Customers Buying Lifecycle<br />Identify 6 potential alliance partners<br />Decide on a POWERFUL offer<br />Approach your potential alliance partner with...<br />“We both serve the same target market, but we don’t compete. I have an idea for a zero cost marketing strategy that can benefit both our businesses. Can we catch up for 40 minutes this week over a coffee... My shout?” ... Make sure your the alliance partner speaks and acts win-win & is 100% committed<br />
  14. 14. Some example Offers<br /><ul><li>Your 1st Haircut FREE until Sep 25th
  15. 15. FREE Consultation valued at $279
  16. 16. You’ll be delighted with your car detailing or your money back.
  17. 17. $25 Gift Voucher expires Nov 15th
  18. 18. Buy 500 brochures and we’ll give you 15% extra for FREE </li></li></ul><li>How much to offer?<br />The Lifetime Value of Your Customer<br />=<br />Average Sale Value<br />X<br />Average Number of sales per year<br />X<br />Average Number of Years as a Customer<br />X <br />Gross Profit Margin<br />
  19. 19. Seminars and Events<br /><ul><li> Must be a benefit of attending
  20. 20. Information/knowledge
  21. 21. See something new
  22. 22. Meet quality people
  23. 23. Use a guest speaker if speaking isn’t your thing
  24. 24. Multiple businesses can work together
  25. 25. Remember the 5 P’s of Planning
  26. 26. This has great Leverage</li></li></ul><li>Auto Networking<br />Another business actively promotes your business to their customers<br />For example...<br /><ul><li>Dry Cleaner and Restaurant frequented by Executives at lunch time
  27. 27. Embroidery/Uniform business and Printer
  28. 28. IT Business and Stationery Business</li></li></ul><li>Power Group<br />Ideal when customer needs multiple products/services are close together<br />For Example... <br /><ul><li> Real Estate, Broker, Planner, Solicitor, Insurance
  29. 29. Graphic Designer, Printer, Copywriter, Web Designer</li></ul>Whoever meets and qualifies the prospect first set’s up meetings between the prospect and the other members of the power group<br />
  30. 30. Power Group Postcard<br />When buying your home you may need these people. We highly recommended them to you...<br />Finance Broker, Bill White, 3895 6666<br />Solicitor, Michael Green, 3566 8877<br />Financial Planner, Mary Ross, 3216 5489<br />Insurance, Sonja Collins, 3332 8526<br />Removalist, Greg Hills, 3698 5623<br />Builder/Renovator, Coll Keys, 3669 8855<br />If each meets 1 new prospect per week, the result is...<br />7 New Prospects each week for EVERYONE <br />
  31. 31. Power Group...<br />Special Report<br />The 11 Most Costly Mistakes People Make When Purchasing a Home<br />... and how to avoid them<br />
  32. 32. Next Steps...<br />James McNamara<br />Leader, Innovator, Collaborator<br />Impact Factory<br /><br />0408 762 584<br /><br />
  33. 33. Thank you<br />