Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Collaboration Marketing

693 views

Published on

How to attract all off the customers you can handle, for FREE!!

Published in: Business, News & Politics
  • Login to see the comments

Collaboration Marketing

  1. 1.
  2. 2. Collaborative Strategies to Market Your Business<br />How to get all the customers you can handle ...and how to get them for FREE<br />
  3. 3. Strategic Alliance Marketing<br />Referrals... everybody loves them!<br /><ul><li> Referral leads are qualified & ready to buy
  4. 4. Referral leads are warm
  5. 5. Quality customers refer you to quality people (birds of a feather flock together)
  6. 6. Increases Enquiries
  7. 7. Improves Conversion Rate</li></li></ul><li>Referrals vs Traditional Advertising<br />Referrals<br />~ FREE <br />~ Warm <br />~ Ready to Buy <br />~ Quality contacts <br />~ It works straight up <br />~ Can be leveraged <br />Traditional Advertising<br />~ Expensive<br />~ Cold (apprehensive)<br />~ Often just looking<br />~ Hit & miss with quality<br />~ Lots of refining needed<br />~ Hard to leverage<br />
  8. 8. 2 Problems with Referrals<br />~ We never get enough<br />~ They are ad hock and unpredictable<br />These can both be solved...<br />
  9. 9. 4 Strategic Alliance Strategies<br />Endorsed Marketing via a strategic alliance partner<br />Run Seminars & events<br />Auto Networking<br />Set up a Power Group<br />
  10. 10. Endorsed Marketing<br />
  11. 11. How Endorsed Marketing works<br />You come up with a FANTASTIC Offer for your product/service<br />Find a Strategic Alliance Partner<br />Your Strategic Alliance Partner mails that offer to their database as a GIFT<br />You do the same to your database with an offer from your Alliance Partner (repeat in 6 months)<br />
  12. 12. The Benefits of Endorsed Marketing<br />Customer service – makes 90 day contact a breeze<br />Lead generation is leverages and systemised<br />Everybody wins – strategic partners’ and the customer<br />It’s leveraged and systemised<br />
  13. 13. 4 Keys to Choosing a Strategic Alliance Partner<br />Analyse Your Customers Buying Lifecycle<br />Identify 6 potential alliance partners<br />Decide on a POWERFUL offer<br />Approach your potential alliance partner with...<br />“We both serve the same target market, but we don’t compete. I have an idea for a zero cost marketing strategy that can benefit both our businesses. Can we catch up for 40 minutes this week over a coffee... My shout?” ... Make sure your the alliance partner speaks and acts win-win & is 100% committed<br />
  14. 14. Some example Offers<br /><ul><li>Your 1st Haircut FREE until Sep 25th
  15. 15. FREE Consultation valued at $279
  16. 16. You’ll be delighted with your car detailing or your money back.
  17. 17. $25 Gift Voucher expires Nov 15th
  18. 18. Buy 500 brochures and we’ll give you 15% extra for FREE </li></li></ul><li>How much to offer?<br />The Lifetime Value of Your Customer<br />=<br />Average Sale Value<br />X<br />Average Number of sales per year<br />X<br />Average Number of Years as a Customer<br />X <br />Gross Profit Margin<br />
  19. 19. Seminars and Events<br /><ul><li> Must be a benefit of attending
  20. 20. Information/knowledge
  21. 21. See something new
  22. 22. Meet quality people
  23. 23. Use a guest speaker if speaking isn’t your thing
  24. 24. Multiple businesses can work together
  25. 25. Remember the 5 P’s of Planning
  26. 26. This has great Leverage</li></li></ul><li>Auto Networking<br />Another business actively promotes your business to their customers<br />For example...<br /><ul><li>Dry Cleaner and Restaurant frequented by Executives at lunch time
  27. 27. Embroidery/Uniform business and Printer
  28. 28. IT Business and Stationery Business</li></li></ul><li>Power Group<br />Ideal when customer needs multiple products/services are close together<br />For Example... <br /><ul><li> Real Estate, Broker, Planner, Solicitor, Insurance
  29. 29. Graphic Designer, Printer, Copywriter, Web Designer</li></ul>Whoever meets and qualifies the prospect first set’s up meetings between the prospect and the other members of the power group<br />
  30. 30. Power Group Postcard<br />When buying your home you may need these people. We highly recommended them to you...<br />Finance Broker, Bill White, 3895 6666<br />Solicitor, Michael Green, 3566 8877<br />Financial Planner, Mary Ross, 3216 5489<br />Insurance, Sonja Collins, 3332 8526<br />Removalist, Greg Hills, 3698 5623<br />Builder/Renovator, Coll Keys, 3669 8855<br />If each meets 1 new prospect per week, the result is...<br />7 New Prospects each week for EVERYONE <br />
  31. 31. Power Group...<br />Special Report<br />The 11 Most Costly Mistakes People Make When Purchasing a Home<br />... and how to avoid them<br />
  32. 32. Next Steps...<br />James McNamara<br />Leader, Innovator, Collaborator<br />Impact Factory<br />www.leadershipimpact.com.au<br />0408 762 584<br />james@impactfactory.com.au<br />
  33. 33. Thank you<br />

×