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#heweb08 - Hello is Anyone Out There?

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Presentation on Web Analytics for Higher Education specifically focusing on Google Analytics, but also discussing other measures.

Published in: Technology, News & Politics
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#heweb08 - Hello is Anyone Out There?

  1. 1. Kyle James [email_address] doteduguru.com
  2. 2. Points to Cover <ul><li>Building the Argument </li></ul><ul><li>Key Performance Indicators (KPI) </li></ul><ul><li>Understanding Key Terminology </li></ul><ul><li>All Things Google Analytics </li></ul><ul><li>Additional Analytics </li></ul><ul><li>4 Rules of Analytics </li></ul>
  3. 3. If a tree falls in a forest and no one is around to hear it, does it make a sound?
  4. 4. Are you listening to what your visitors tell you?
  5. 5. ? How are you making web decisions?
  6. 7. What is Important?
  7. 8. Understanding Analytics Terms
  8. 9. Understood Terms <ul><li>Visits </li></ul><ul><li>Pages/Visit </li></ul><ul><li>Absolute Unique Visits </li></ul><ul><li>% New Visits </li></ul><ul><li>Traffic Source </li></ul><ul><li>Landing Page </li></ul>
  9. 10. Misunderstood Terms <ul><li>Pageviews </li></ul><ul><li>Avg. Time on Site </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Exit Rate </li></ul><ul><li>Traffic Types </li></ul>
  10. 11. Pageviews For more Info: doteduguru.com/hew/pageviews
  11. 12. Avg. Time on Site
  12. 13. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
  13. 14. Traffic Types
  14. 15. Benchmarking
  15. 16. edurank.nucloud.com
  16. 17. Benchmarking Google Analytics Society -> Education -> Colleges & Universities
  17. 18. Choosing an Analytics Package For more Info: doteduguru.com/hew/compare
  18. 19. 10/90 Rule
  19. 20. Google Analytics?
  20. 21. Installing Google Analytics For more Info: doteduguru.com/hew/gabasics
  21. 22. Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/
  22. 23. Data Overload? <ul><li>Segment </li></ul><ul><li>Filter </li></ul>
  23. 24. Google Analytics Profile <ul><li>Up to 100 Profiles </li></ul><ul><li>with www or without </li></ul><ul><li>Setup Default page </li></ul><ul><li>Exclude URL Query </li></ul><ul><li>Setup Site Search </li></ul>
  24. 25. Google Analytics Profile For more Info: doteduguru.com/hew/gabasics
  25. 26. Standardizing Data What’s wrong with this picture?
  26. 27. Standardizing Data For more Info: doteduguru.com/hew/filters
  27. 28. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu
  28. 29. Filter Because you don’t always want everything
  29. 30. Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters
  30. 31. Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters
  31. 32. Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters
  32. 33. Directory Filter For more Info: doteduguru.com/hew/filters
  33. 34. Country Filter For more Info: doteduguru.com/hew/filters
  34. 35. Full Referral URL Filter For more Info: doteduguru.com/hew/filters
  35. 36. Tracking and Tagging
  36. 37. Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference
  37. 38. Tracking Links For more Info: doteduguru.com/hew/tagging
  38. 39. Tagging Audience Segments For more Info: doteduguru.com/hew/tagging
  39. 40. Reports
  40. 41. Site Search Report For more Info: doteduguru.com/hew/sitesearch
  41. 42. Keyword Report
  42. 43. Content by Title Report
  43. 44. Referring Sites Report
  44. 45. 404 Error Page Report For more Info: doteduguru.com/hew/404
  45. 47. Wait… There’s more
  46. 48. Offline Campaigns For more Info: doteduguru.com/hew/redirects
  47. 50. For more Info: doteduguru.com/hew/emailstats
  48. 51. For more Info: doteduguru.com/hew/email
  49. 52. Blogs For more Info: doteduguru.com/hew/blogs
  50. 53. RSS Statistics
  51. 54. ShareThis Tracking
  52. 57. Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing
  53. 58. Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook
  54. 59. Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin
  55. 60. Video Analytics
  56. 61. Web Analytics Rule #1 “Always Be Testing” #1
  57. 62. Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2
  58. 63. Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3
  59. 64. Web Analytics Rule #4 “Set Goals” #4
  60. 65. Setting Goals <ul><li>X campus visits scheduled a month </li></ul><ul><li>X number of viewbooks downloaded a month </li></ul><ul><li>Lower bounce rate on specific landing page X % over next month </li></ul><ul><li>Get donor email campaign to generate X amount over next month </li></ul><ul><li>Increase our video exposure X % for next month </li></ul><ul><li>Promote and increase presence on a social network by X% </li></ul>
  61. 66. Kyle James [email_address] doteduguru.com Questions ?

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