Successfully reported this slideshow.
Your SlideShare is downloading. ×

The Importance of a Digital Audit - Trends Talk 2013

Ad

Trends Talk 2013 – Digital Marketing

Presented By
James Loveys Chris Kane
@jamesloveys @ckane1991

Ad

“A periodic, comprehensive, systematic, and
independent examination of the organization's
marketing environment, internal ...

Ad








Find opportunities
Locate Issues
Short and Long term goals/solutions
Implementation of marketing plans
Revisio...

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Loading in …3
×

Check these out next

1 of 13 Ad
1 of 13 Ad
Advertisement

More Related Content

Advertisement

The Importance of a Digital Audit - Trends Talk 2013

  1. 1. Trends Talk 2013 – Digital Marketing Presented By James Loveys Chris Kane @jamesloveys @ckane1991
  2. 2. “A periodic, comprehensive, systematic, and independent examination of the organization's marketing environment, internal marketing system and specific marketing activities”----Philip Kotler
  3. 3.      Find opportunities Locate Issues Short and Long term goals/solutions Implementation of marketing plans Revisions unreasonable plans/goals
  4. 4. 1. 2. 3. 4. 5. 6. Reach Architecture Content Conversion Integration Measurement
  5. 5.  Organic Search  Branded, Category, Industr y  Paid Search  Impressions and Clicks  Email  Opens, Clicks, Bounces  Social Media  Likes, Follows, Subscribers, Views ORGANIC + PAID EXPOSER ACROSS DIGITAL CHANNELS
  6. 6. CHANNEL DESIGN, STRUCTURE AND FUNCTIONALITY  Website Usability  Presentation  Load Times  Link Integrity  Navigation  Social Channels
  7. 7. PROCESS + ASSETS  Content Strategy  Formats:      Text Video Photos Audio Applications
  8. 8. TURNING VISITORS INTO CUSTOMERS  The Conversion Funnel  Forms  Clear Call to Actions
  9. 9. CONNECTION OF ALL ONLINE/OFFLINE ASSETS  Website + Social Media  Cross linking of Social Media  Offline Activities  Print, Radio, TV
  10. 10. OBJECTIVES, METRICS AND PERFORMANCE  Objectives  Awareness, Influence, Enga gement, Action  Metrics/Performance  Reporting Protocols
  11. 11. James Loveys @jamesloveys Chris Kane @ckane1991

Editor's Notes

  • We feel that while this is not a definition of a digital audit, we feel that this same definition can apply to a digital audit as well.
  • Organic: http://www.mikes-marketing-tools.com/ranking-reports/Paid: Google AdwordsEmail: http://mailchimp.comSocial Media: Facebook, Blogger, Twitter, Youtube, Pintrest, Google+
  • Pass around a sample digital/social audit, and a wireframe breakdown of a digital audit (The one we used in class)

×