Keeping Your Pictures Out of Facebook Ads


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By default, Facebook can use your name, profile photo and other information in their ads. Here's how you can prevent that.

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Keeping Your Pictures Out of Facebook Ads

  1. 1. Keeping Your Profile Photo & Other Personal Info Out of Facebook Ads<br />Jim Evans<br />Greater Cleveland PC Users Group<br />March 2011<br />
  2. 2. Warning, warning . . .<br />Have your Facebook friends been posting this on their wall?<br />Facebook is being sneaky again – On Friday, Facebookstarted using your photos in ads that will appear on the profile page of your contacts. It's legal and is mentioned in the fine print when you create your account. . .<br />
  3. 3. What’s Going On Here?<br /><ul><li>Facebook is free to use, but they need to somehow make money
  4. 4. They have ads that appear on the screen
  5. 5. They make a very small amount each time the ad appears
  6. 6. Multiply it by millions of users and suddenly we are talking a lot of money per day</li></li></ul><li>What’s Going On Here?<br /><ul><li>Sometimes these ads have a photo in them, people you may even know</li></ul> While your friends want you to believe this is something new, it really isn’t<br /> Let’s go back to July 2009<br />
  7. 7. July 2009<br />Facebook used to run ads for dating sites. One day, a guy named Peter had this ad appear on his screen. The funny thing is, he’s married and the picture is another Facebook user, his wife!<br />That’s right. His wife, Cheryl Smith, a blogger with her own website at cultueSmith. Go see her blog post where she recommended changing your setting in July 2009.<br />
  8. 8. So, What Can You Do?<br /><ul><li>Opt out of appearing in Facebook ads
  9. 9. By default, they have opted you in
  10. 10. Facebook is famous for making you make the changes to increase your privacy or security level</li></li></ul><li>To stop this<br /><ul><li>Log into your Facebook account
  11. 11. Click on Account
  12. 12. Click on Account Settings</li></li></ul><li><ul><li>This screen will appear
  13. 13. Click on the Facebook Ads tab</li></li></ul><li><ul><li> An Understanding Facebook Ads screen pops up
  14. 14. Facebook tries to explain what Social Ads are
  15. 15. Read or not read it
  16. 16. Click the Close button</li></li></ul><li>Now we are getting to the important stuff<br /><ul><li>By default, Facebook decides that your friends can see your information in ads on platform pages
  17. 17. This information can include your name, profile photo and other personal data </li></li></ul><li>Under Ads shown by third party applications<br /><ul><li>Click on “Only my friends”
  18. 18. Change it to “No one”
  19. 19. Click “Save Changes”</li></ul>But, hang on, you’re not done yet<br />
  20. 20. Under Ads shown by Facebook<br />This is a sample ad where your name might appear<br />
  21. 21. This is the part that your friends’ warning leaves out<br />Under Ads shown by Facebook<br /><ul><li> Click on “Only my friends”
  22. 22. Change it to “No one”
  23. 23. Click “Save Changes”</li></ul>Now you’re done and your picture will not appear in ads<br />