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Career Options in Digital Marketing

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Career Options in Digital Marketing

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There are many different aspects to digital marketing and a wide array of different career options for those working within the industry. For those looking to enter the industry, it is advisable to gain training or experience in a couple of key areas.

There are many different aspects to digital marketing and a wide array of different career options for those working within the industry. For those looking to enter the industry, it is advisable to gain training or experience in a couple of key areas.

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Career Options in Digital Marketing

  1. 1. CAREER OPTIONS IN DIGITAL MARKETING JAMES HOPKINS MARKETING
  2. 2. CAREER OPTIONS IN DIGITAL MARKETING
  3. 3. There are many different aspects to digi­tal marketing and a wide array of dif­ferent career options for those working within the industry. For those looking to enter the industry, it is advis- able to gain training or experience in a couple of key areas. For those looking to gain a management role within the industry, the bar is set much higher. Among the many career options for those working in digital marketing are social media marketing, search engine marketing (SEM), search engine optimi- sation (SEO), mobile marketing, email marketing, eCommerce, marketing automation, content management and curation, video and/or audio produc- tion, web development, copywriting and copy editing, web design, interactive technology (AI, VR), business/marketing strategy, design and analytics. Each of these skills is in high demand due to the continued rise of online searches and shopping. 93% of all online activity begins with a search engine, meaning that expertise in SEO is a valu- able skill to have and making knowl- edge of eCommerce, web design, web development and marketing strategies essential for success. 93% of all online activity begins with a search engine, meaning that expertise in SEO is a valuable skill to have and making knowledge of eCommerce, web design, web development and marketing strategies essential for success.
  4. 4. For further information about career prospects within the digital marketing industry, visit the blog of James Hopkins Marketing.

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