Global kombucha market size is estimated to exceed USD 1.5 billion by 2022 and is expected to witness a significant growth from 2015 to 2022. Rising consumer awareness about diabetes and blood pressure issues and shifting preference towards healthy diet intake are expected to drive the product demand over the forecast period.

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Market Research & Consulting
Kombucha Market Analysis, Size, Share, Growth,
Trends and Segment Forecasts To 2022
Global kombucha market size is estimated to exceed USD 1.5 billion by 2022 and
is expected to witness a significant growth from 2015 to 2022. Rising consumer
awareness about diabetes and blood pressure issues and shifting preference
towards healthy diet intake are expected to drive the product demand over the
forecast period.
Rising consumer disposable income and awareness about nutritious diet are
expected to steer the demand for fruits and non-alcoholic beverages with high
nutrient content. Growing demand for diet supplements and beverages with low
sugar content is expected to drive market growth over the forecast period.
Adverse health effects associated with product over consumption include
increasing toxicity and acidity in internal organs. Non-sterile packaging and
microbial sourcing of the product are expected to hinder its growth prospects.
This calls for research to develop and market kombucha culture and minimize its
side effects.
Kombucha primarily consists of sugar, tea, and symbiotic culture of bacteria and
yeasts (SCOBY). Its homemade preparation enhances the risk of microbial germ
growth and poses health issues, whereas its laboratory preparation under the
certified norms of the U.S. Food and Drug Administration (FDA) and other
regulatory bodies is expected to minimize the production-related health risks.

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Owing to the non-toxic and eco-friendly characteristics of microbial cellulose,
kombucha is expected to gain significant growth in textile colors. Utilizing various
broth mediums such as black tea and coffee, the culture yields different textile
colors. Such biodegradable characteristics are anticipated to drive the product
demand over the forecast period.
Health benefits associated with the product are expected to provide leverage
over the conventional beverages that have sugar as one of the main ingredients.
These benefits can be attributed to the characteristics of kombucha such as
probiotic bacteria, antioxidants, and detoxifying properties.
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Increasing prevalence of medical problems, such as cancer, high blood pressure,
arthritis, is expected to steer the product demand over the forecast period. This
has instilled research on kombucha tea and implements its benefits in medicinal
application such as pain relief solution, anti-rheumatic treatment, boosting
immune system, and enhancing metabolism. Other medical applications include
wound dressings, soft tissue replacement, and artificial blood vessels.
Recent developments in microbial cellulose, a part of kombucha culture, include
extensive application range such as textile sector where the dried culture could be
used in fermentation process.
Growing demand for healthier ingredients in food recipes is expected to drive the
product demand in flavoring of food consumables. Major products that utilize this
flavor include apple, clove, mangoes, berries, and flowers. Research on
developing new flavors including grapes, coconut, spices, and lemon is expected
to drive the product demand in Asia Pacific region.

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Growing consumer preference for health and energy drinks and rising awareness
towards beneficial effects of kombucha on human health are anticipated to drive
the demand in the next seven years. Asia Pacific is anticipated to witness a
significant growth in non-alcoholic beverages sector over the forecast period.
Additional factors for the regional market growth include low costs associated
with its production and processing.
Rising disposable income coupled with increasing demand for nutritious
beverages is expected to steer market growth in emerging economies such as
China and India. Increasing participations in sports activities and preference for
healthier diet intake are expected to steer the kombucha demand in these
regions.
Central & South America market is estimated to witness a significant growth over
the forecast period. High rate of commercialization of health and energy drinks
coupled with dramatic economic growth in economies including Columbia, Brazil,
Argentina, and Venezuela is anticipated to drive industry growth in the region
over the next seven years.
Various industrial participants have invested in initiatives to enhance their
production efficiency and minimize downtime costs. Introduction of new flavors
and gaining leverage over the conventional soda are other strategies adopted by
the participants. Key industry players include Kosmic Kombucha, Live Soda
Kombucha, Kevita, Inc., Makana Beverages Inc., Revive Kombucha, GT Kombucha,
and B&R Liquid Adventure LLC.
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