A ready reckoner for behaviour
change tools and methods:
a first step

Jim McManus jim.mcmanus@hertfordshire.gov.uk
Direct...
A first step at a ready reckoner for behaviour change
tools and methods
A ready reckoner for behaviour change tools and me...
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Ready reckoner for health behaviour change - a first attempt

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A first atte

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Ready reckoner for health behaviour change - a first attempt

  1. 1. A ready reckoner for behaviour change tools and methods: a first step Jim McManus jim.mcmanus@hertfordshire.gov.uk Director of Public Health Hertfordshire Public Health Service January 2014
  2. 2. A first step at a ready reckoner for behaviour change tools and methods A ready reckoner for behaviour change tools and methods Population Level “Automatic” processes Choice Architecture “Conscious ” processes Advertising e.g. change4 life Policy which influences behaviour (e.g. smoking ban) Group Level “Automatic” processes Choice Architecture “Conscious ” processes Groupwork for behaviour Targeted social marketing Individual Level “Automatic” processes •Choice Architecture •Package design “Conscious” processes Motivational interviewing Behaviourism approaches Behaviour change support e.g. Health Trainers Targeted social marketing We still have gaps and weaknesses in science and tools across all of these (i.e. the science is still developing) © Copyright 2014 Herts CC

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