Successfully reported this slideshow.

Bi Applications - Oracle

4,379 views

Published on

Presentation on business intelligence apps

  • Be the first to comment

Bi Applications - Oracle

  1. 1. <Insert Picture Here>Oracle Business Intelligence Applications:Complete Solutions for Performance InsightPresenter’s NamePresenter’s Title
  2. 2. Agenda • Oracle BI Strategy • Business Need for Pre-Built Applications • Oracle BI Applications overview and benefitsCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 2
  3. 3. Oracle Business Intelligence Embedded Continued Investment & Innovation Business Intelligence Oracle Business Intelligence 11g Oracle Exadata EPM System BI Applications Enterprise BI Platform Data Mining Ad Hoc Query Database Reporting OLAP BI Releases 1.2 1.6 2.0 8i 8.3 9i 10g 10g R3 10g R5 11g 1995 2000 2005 2010•Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 3 3
  4. 4. The New Standard for Enterprise Analytics Oracle’s Integrated Analytic Solution• Financials • Sales• HR • Marketing• Procure & Spend • Service• Projects • Contact Center• Supply Chain • Price• Order Mgt DETECT • Loyalty• Logistics SINGLE SINGLE ENTERPRISE ENTERPRISE ACT ANALYZE INFORMATION INFORMATION MODEL MODEL MODEL• Scorecard • Financial Services• Strategic Planning • Communications• Financial Close • Healthcare• Planning & Forecasting • Retail• Profitability Management 4
  5. 5. Why Have BI Applications Become So CRITICAL?Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 5
  6. 6. Business Intelligence Challenges BUSINESS IT • Lack visibility and insight into • Backlog of report requests and performance, processes, and need to provide self-service customers access to intelligence • Poor alignment of decisions • Resource constraints inhibit and actions at all levels with ability to broaden BI strategy and goals deployment to meet demand • Lack single, consistent view of • Complex IT environments – information disparate data, applications, • Time wasted gathering data to and integration challenges manage and report • Push to reduce costs and standardize toolsCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 6
  7. 7. Business Intelligence Drives Increased Effectiveness in Every Business Function …But Few Organizations have Achieved Such Pervasive BI. Why? Sales Analytics Financial Analytics Improve pipeline Always understand visibility, forecast financial condition accuracy and sales and drivers of cost effectiveness and profitability Service & Contact Center Analytics Supply Chain & Procurement Analytics Optimize service Optimize spend, processes, reduce overall supplier costs, retain and performance, and grow customers inventory levels Marketing Analytics HR Analytics Retain talent, Optimize campaign manage comp execution, results, costs, increase and ROI productivityCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 7
  8. 8. Building BI Solutions is Challenging Significant Investment, Skills and Time Required Develop detailed understanding of operational data sources These steps require Design a data warehouse by subject area multiple different BI and DW technology License an ETL tool to move data from operational systems INVESTMENTS to this DW Build ETL programs for every data source These steps require IT License interactive user access tools or BI staff resources with specialized Research/understand analytic needs of each user community SKILLS Build analytics for each audience License/create information delivery tools These steps take TIME Set up user security & visibility rules to understand and perfect as knowledge Perform QA & performance testing of best practices is learned Manage on-going changes/upgradesCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 8
  9. 9. Oracle BI Applications Overview and BenefitsCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 9
  10. 10. Oracle BI Applications Prebuilt Solutions for EBS, PeopleSoft, Siebel, JD Edwards, and more • Add insight to CRM and ERP applications CRM Analytics ERP Analytics Sales Financials • Easy to adapt and extend Service & Contact Center Human Resources • Tight integration with OLTP Marketing Procurement & Spend Loyalty Supply Chain & Order Mgmt systems Price Projects • Works with existing IT environment Common Enterprise Information Model • Fast time to value; Low Oracle BI Server TCO Other Data Sources • Over 2,000 customers IVR, ACD, CTI Hyperion MS Excel SyndicatedCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 10
  11. 11. Broadest Analytic Application Coverage Oracle BI Applications CRM ANALYTICS ERP ANALYTICS SERVICE & PROCUREMENT & SUPPLY CHAIN & SALES MARKETING CONTACT CENTER FINANCIALS SPEND ORDER MGMT • Pipeline Analysis • Campaign • Service • General Ledger • Direct & Indirect • Revenue & Effectiveness Effectiveness Spend Backlog • Forecast Accuracy • Accounts • Customer Insight • Customer Receivable • Buyer Productivity • Inventory Analysis • Up-sell/Cross-sell Satisfaction • Contract • Cycle Times • Product Propensity • Accounts Payable Compliance • Fulfillment Status • Resolution Rates • Lead Conversion • Market Basket • Service Rep • Cash Flow • Supplier • Customer Status Analysis Efficiency • Profitability Performance • Order Cycle Time • Sales Team • Purchase Cycle Effectiveness • Campaign ROI • Service Cost • Expense • BOM Analysis Time • Service Trends Management • Employee Expense HUMAN PRICE LOYALTY PROJECTS RESOURCES • Price Segments • Member • Project Funding • Employee • Price Waterfall Demographics and Budget Productivity Analysis • Program Revenue • Product Cost • Compensation • Deal Life Cycle • Membership • Project Revenue • Talent • Deal Desk Trends • Project Billing Management Analysis • Promotion • Project Profitability • Recruiting Analysis • Product Pricing Effectiveness • Learning Analysis Performance • Points Analysis • Workforce Profile ORACLE BUSINESS INTELLIGENCE AND OTHER OPERATIONAL SOURCE ADAPTERS: AND ANALYTIC SOURCESCopyright © 2010, Oracle and/or or its affiliates. All rights reserved. Copyright © 2008, Oracle and / its affiliates. All rights reserved. 11
  12. 12. What is an Oracle BI Application? 1 Integrates Data for Analysis and Reporting • Pre-built integration of data from Oracle EBS, PeopleSoft, Siebel, JD Edwards, SAP and other sources into an integrated data warehouse optimized for analysis 2 Provides User-Friendly Analytic Model of Enterprise Information and Metrics • Embedded best practice calculations, metrics, and KPIs • Easy for business people to access, analyze, and use the information 3 Delivers Personalized Performance Dashboards for Everyone • Thousands of pre-built dashboards, reports, and alerts by business function and role 1 2 3Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 12
  13. 13. Oracle’s EPM System Modular. Open. Integrated.Data Scorecards Interactive Reporting & Ad-hoc Office Search Detect Collaborate Mobile EmbeddedIntegration Dashboards Publishing Analysis Integration & Alert Strategy Planning & Management Forecasting ERP CRM Industry Financial Close Profitability Analytics Analytics Analytics and Reporting Management Common Enterprise Information Model Dimension Predictive BI Server Essbase Management Analytics OLTP & ODS Data Warehouse Exadata OLAP Packaged Unstructured Excel Business Systems Data Mart Sources Applications & Semi- XML/Office Process (Oracle, SAP, Others) Structured 13
  14. 14. Oracle BI Applications 7.9.6.2* Available Today! • Summary of new features – New Certifications – Supply Chain and Order Management Analytics Adapter for JDE EnterpriseOne – Position Hierarchy (Back Dated Changes) – Project Commitments – Procurement Product Catalog – Teradata Performance Enhancements • Certified with • Target Databases – OBIEE 10.1.3.4.1 – Oracle 10gR2 (10.2.0.4 or higher), 11gR1 – DAC 10.1.3.4.1 with minimum patch 10052370 (11.1.0.7), 11gR2 (11.2.0.1+) – Informatica PowerCenter 8.6.1 HF11 – Microsoft SQL Server 2000, 2005, 2008 – IBM DB2 9.1, 9.5, 9.7 – Teradata 12.0, 13.0 • Source Systems – Siebel CRM 7.8.x, 8.0.x, 8.1.1 – Oracle EBS 11i10, R12, R12.1.1, 12.1.2 • Full localization – PeopleSoft 8.9, 9.0, 9.1 – Translation to 28 languages – JDE EnterpriseOne 8.11SP1, 8.12, 9.0 (Financials, Supply Chain & Order Management) • (* 7.9.6.2 is mainly a certification/localization – JDE World A9.2 (Financials) release and a follow on to 7.9.6.1)•Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 14
  15. 15. Oracle BI Apps v7.9.6.2 – Transaction System Support •Matrix shows operational applications supported by Oracle BI Applications ETL. To see which specific operational application modules are supported, and by which specific BI Apps, see subsequent detail slides. Human Supply Chain & Procurement CRM Financials Projects Resources Order Management & Spend EBS R12.1.2 NEW NEW NEW NEW NEW EBS R12.1.1 EBS R12 EBS 11.5.10 Service only PSFT 9.1 NEW NEW NEW NEW PSFT 9.0 PSFT 8.9JDE E1 8.11SP1 JDE E1 8.12 NEW JDE E1 9.0 NEWJDE World A9.2 Universal Siebel 8.1.1 Siebel 8.0 Not Applicable Siebel 7.8 15
  16. 16. Key Benefits of Oracle BI Applications • Insight – Gain visibility and insight into business performance, processes, and customers – Better decisions, actions, control at all levels – Respond faster to opportunities and threats – Identify and replicate best practices • Alignment • LeverageCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 16
  17. 17. Sales Organizations Struggle to Use Data and Intelligence to Increase Performance KEY CHALLENGES EXAMPLES Lack of visibility into • Limited understanding of pipeline makeup and vulnerabilities sales performance & • Poor forecast accuracy and guidance processes • Lack of sales coverage visibility • Limited understanding of shifts in competitive dynamics Lack of customer insight • No comprehensive (360 ) view of customer relationship to sell most effectively • Lack insight into customer profitability • Unable to identify customers with a propensity to churn • Limited information to effectively up/cross-sell Unable to drive sales • Low/inconsistent adoption of SFA system by sales reps process consistency and • Poor or inconsistent data quality best practices • Unable to drive consistent sales process and compliance Time wasted gathering • Continued reliance on management-by-spreadsheet data to manage and report • Disparate sales reporting and poor internal distribution • Relevant data in multiple systems – financial, CRM, etc. • No single source of the truthCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 18
  18. 18. Oracle Sales Analytics Provides Visibility and Insight to Drive Optimal Sales Performance SAMPLE METRICS BENEFITS Overall Performance Employee Performance • More timely, informed • Pipeline by sales stage • Best/Worst performing decisions at all levels of • Forecast and actual sales vs. • Activities by employee the sales organization to quota affect current quarter • Discounting • Rolling pipeline vs. historical • Quota achievement outcomes • Forecast vs. pipeline • Worst/Expected/Best Competitive Dynamics • More quickly spot • Sales metrics by customer, • Win loss scorecard by opportunities and threats channel, product, rep, territory competitor • Top new opportunities • Win rate analysis by product • Improve forecast • Top Customers/Products accuracy • Won and lost revenue • Reasons for losses Process Effectiveness • Better manage sales Customer Insight performance • Lead conversion rate • Customer profitability • Lead follow-up time • Customer history – service • Deepen customer • Opportunity follow-up time requests, marketing activity relationships • Opportunity to close ratio • Best offers • Win/Loss rate • Customer retention rate • Improve cross-selling • Average sales price • Payment history/delinquency • Average order discount • Identify and replicate • Order fulfillment • Average sales cycle best practices • Product availabilityCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 19
  19. 19. Improve Sales Productivity Leading discount brokerage firm. Initially deployed Oracle BI Sales Analytics for 200 users in 10 weeks. Now expanded to 1,700+ financial consultants. BEFORE AFTER • Lack of actionable intelligence • 5-9% of analytics-driven sales alerts resulted in missed opportunities result in new business opportunities • Too much time spent gathering • 2,400 hours of unproductive work and formatting sales data saved per week • Poor visibility into integrated sales • First forward-looking view of sales performance pipeline • Consistent metrics for sales performance management • Improved sales productivity and stronger value-based customer relationshipsCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 20
  20. 20. Key Benefits of Oracle BI Applications • Insight • Alignment – Gain a single, consistent view of enterprise information across functions & data sources – Align strategy and execution across functions – Use guided analytics and best practice analytic workflows to drive the best actions • LeverageCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 21
  21. 21. Operational Challenges Analyses, Reports Executives Sales Marketing Operations Finance Sales Marketing Operations Operations Finance Finance Data Data Data 1 Data N Data 1 Data N IT Data Warehouse • Delayed, inaccurate reporting • Cross-functional analysis only by IT • Conflicting, departmentally-biased results • Sub-optimal enterprise performanceCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 22
  22. 22. Valuable Insights Often Require Data from Multiple Departments and Sources HR/Workforce Customers Suppliers Procurement Distribution Operations Marketing Finance Service Sales Customers Suppliers Customers Suppliers How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance? How does supplier performance impact customer satisfaction and revenue? How do I proactively manage risks of my receivables portfolio?Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 23
  23. 23. Oracle BI Applications Provide a Single Integrated View of Enterprise Information INTEGRATED DATA WAREHOUSE • Integrated enterprise-wide intelligence • Summary level to lowest level of detail • Data warehousing best practices – conformed dimensions, lowest level of granularity, full change histories for time comparisons, built for speed, extensible DATA INTEGRATION FROM MULTIPLE SOURCES • Call center telephony (IVR, ACD, CTI) • Syndicated data • Universal AdaptersCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 24
  24. 24. Common Enterprise Information Model Single Consistent View and User Self-Sufficiency PRESENTATION LAYER • User Roles, Preferences • Simplified View Role-Based Views of the • Logical SQL Interface Information Relevant to the User SEMANTIC OBJECT LAYER • Dimensions • Hierarchies • Measures Consistent Definition of Business • Calculations Measures, Metrics, Calculations • Aggregation Rules • Time Series PHYSICAL LAYER • Map Physical Data • Connections Model Once, Deploy Everywhere • Schema Across Any Data SourcesCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 25
  25. 25. Holistic View of Customer Information Enables Alignment of Marketing and Service World’s leading manufacturer and marketer of major home appliances. Deployed Oracle BI Suite EE and Oracle Marketing Analytics integrated with Siebel CRM Call Center Application. BEFORE AFTER • No centralized customer view • Companywide, holistic view of information by customer, household and asset • Multiple silo-ed customer data sources hampered marketing abilities • Consolidated 3 customer databases into 1 • Slow time-to-market with marketing campaigns despite millions spend on • Accelerated marketing campaign outside vendors introductions to capitalize on trends • Call center unable to effectively use • Provided call centers with information and customer data to enhance service or tools to up-sell customers and establish capitalize on sales opportunities “closed loop” marketing capabilities ―With Oracle, Whirlpool business units are capitalizing on the integration between our business intelligence, call center, and marketing solutions to drive revenue creation and customer loyalty incentives.‖ – Thomas Mender, Whirlpool CorporationCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 26
  26. 26. Align Actions with Best Practices Guided & Conditional Navigation Helps Novice Users GUIDED NAVIGATION • Enables users to quickly navigate a standard path of analytical discovery specific to their function and role • Enhances usability and lowers learning curve for new users CONDITIONAL NAVIGATION • Appears only when conditions are met and alerts users to potential out of ordinary conditions that require attention • Guides users to next logical step of analytical discoveryCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 27
  27. 27. Best Practice Analytic Workflows Example: Financial Analytics Business Maximize cash flow Objectives/ Issues Is DSO on target? Is DPO on target? Is overdue balances Are payment terms trending up? in compliance? • Business Function Receivables How long is the What is the aging of • Role Gain underlying overdue due balances? Director, Credits & Insights balance pending? Collections Who are the customers Drill to due and collectors? balances by region • Objectives – Maximize cash flow Drill to – Control risk of receivables overdue invoice detail portfolio Target collection Take efforts to reduce Action overdue balancesCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 28
  28. 28. Best Practice Analytic Workflows Example: Financial Analytics Business Maximize cash flow Objectives/ Issues Is DSO on target? Is overdue balances Drill to trending up? Detail How long is the Gain underlying overdue Insights balance pending? Who are the customers? Drill to overdue invoice detail Take Target collection efforts Action to reduce overdue balancesCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 29
  29. 29. Key Benefits of Oracle BI Applications • Insight • Alignment • Leverage – Do more with less – deploy BI more broadly with fewer IT resources than custom-build – Accelerate time-to-value, lower TCO and risk – Increase the value of existing data and applications, including CRM and ERPCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 30
  30. 30. The Problem No Vendor Has Solved Until Now… COMPLETE BI SOLUTIONS ARE MUCH MORE THAN JUST DASHBOARDS DASHBOARDS • “Visible” • Data warehouse ―PLUMBING‖ design • “Under the • Data mapping & Surface” transformation • Significant time, from multiple resources and applications expertise required • Analytic models, KPIs, metrics • Much more…Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 31
  31. 31. Example: Service and Contact Center Analytics 1 Pre-built warehouse with 15 star-schemas 3 Pre-mapped metadata defining real-time designed for analysis and reporting on access to analytical and operational service and contact center data sources, best practice calculations, and metrics for customer service and contact center • Presentation layer • Logical business model • Physical sources 2 Pre-built ETL to extract data from over 4 A “best practice” library of over 150 3,000 operational tables and load it into the pre-built role-based intelligence DW, sourced from CRM systems, call dashboards, reports and alerts for service center telephony middleware and other and contact center agents, managers and sources executivesCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 32
  32. 32. BI Applications Business Content Deep Coverage Across the Board Metadata Element Number Fact Tables 370 Dimension Tables 595 Dimensional Attributes 17700 (a.k.a. Data Elements) Total Logical Metrics 8200 Base metrics 4000 Derived Metrics 4200 Dashboards 109 Dashboard Pages 430 Reports 3250ORACLE CONFIDENTIAL 33
  33. 33. Speeds Time to Value and Lowers TCO Build from Scratch Oracle BI with Traditional BI Tools Applications Training/Roll-out Define Metrics • Faster deployment & Dashboards • Lower TCO • Assured business value DW Design Training/Rollout Easy to use, easy to adapt Define Metrics Role-based dashboards and Back-end & Dashboards thousands of pre-defined metrics ETL and DW Design Pre-built DW design, adapts to your Mapping EDW Back-end Pre-built business adapters for ETL and Oracle, PeopleSoft, Siebel, SAP, Mapping others Quarters or Years Weeks or Months Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle AnalysisCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 34
  34. 34. Leader in Key Markets • Enterprise Performance Management • Business Analytics • Database • Database Share on Linux • Supply Chain Management • CRM • Retail • Communications • Human Capital Management • Financial Services • Public Sector • Professional Services•Oracle Confidential - For Internal Use Only
  35. 35. 1250 Users, 400 Reports, 3 Months, 1 IT Admin Pitney Bowes is the world’s largest producer of postage meters. Implemented Oracle BI Applications (sales, service, and marketing analytics) to over 1,250 employees. BEFORE AFTER • Poor measurement of employee • “Turned the tides” in sales force with performance in sales and service better insight into performance • Lack of customer insight – no • Enhanced sales productivity with 360 consistent, real-time view view of customer relationship • Slow “Customer Inquiry Response • Increased customer responsiveness, Time” leading to greater satisfaction/retention • No single source of customer data for • Unified customer data for better segmentation marketing segmentation and targeting • High reliance on IT for information • Customer-facing employees empowered with the information they needCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 36
  36. 36. Unrivaled Integration with Oracle Apps Extends BI Value. Lowers TCO. ACTION LINKS – ―INSIGHT TO ACTION‖ INTEGRATED SECURITY Seamless navigation from analytical information One login. Right content for each user. to transactional detail Data User Object Security Security Security INTEGRATED WORKFLOW INTEGRATED WITH PLANNING AND EPMS Intelligence-driven business processes View performance ―in-context‖ with budgets and plans BPEL, ESB Oracle BICopyright © 2009, Oracle and/or its affiliates. All rights reserved. 37
  37. 37. Hot Pluggable with Existing IT Investments PORTALS DATA MINING APPLICATIONS DESKTOP TOOLS Any JSR 168 Portal Oracle Data Mining, Oracle EBS, Siebel, SAP, Excel, Outlook, SPSS, SAS PeopleSoft, JD Edwards… Lotus Notes... Oracle Enterprise Performance Management System Oracle Business Intelligence Foundation SECURITY DATA ACCESS DATA INTEGRATION Oracle Kerberos Oracle RDBMS Oracle Data Integrator iPlanet Oracle OLAP Option (Sunopsis) MSFT AD Microsoft SQL Server Oracle Warehouse Builder Novell & Analysis Services Informatica Custom IBM DB2 Ascential Others... Teradata Others... Essbase SAP BW XML, Excel, TextCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 38
  38. 38. Oracle BI Applications – Key Benefits KEY BENEFITS Improve visibility and • Compare operational results to plans in real-time insight into • Quickly identify and respond to problems & opportunities performance, • Drive revenue and profit growth with better targeting processes, and customers • Increase customer profitability and share of wallet Align strategy and • Manage and execute at all levels based on common view tactics across of information and common performance metrics functions • Improve efficiency and reduce costs while maintaining good product quality and customer satisfaction • Identify and replicate operational best practices Leverage existing data, • Add value and insight to CRM and ERP applications applications, and IT • Get faster time-to-value with lower cost and risk staff • Lower the total cost of ownership compared to custom built solutionsCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 39
  39. 39. Business Intelligence Customers Select References COMMUNICATIONS AUTOMOTIVE FINANCE/BANKING CONSUMER GOODS HIGH TECH MEDIA/ENERGY AERO/INDUSTRIAL INSURANCE/HEALTH LIFE SCIENCES OTHERCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 40
  40. 40. Why Oracle for Business Intelligence?Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 41
  41. 41. Leader in Market Share ORACLE MARKET SEGMENT POSITION Business Analytics (Total BI/DW Tools + Apps) #1 Business Analytics Tools #1 Data Warehousing Tools #1 Analytic Applications (Total) #1 Financial and BPM Analytic Applications #1 CRM Analytic Applications #1 Source: IDC; includes HyperionCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 42
  42. 42. Oracle Positioned in Leaders Quadrants Magic Quadrant for Magic Quadrant for Magic Quadrant for Business Intelligence Data Warehouse Database CPM Suites, 2010 Platforms, 2009 Management Systems, 2008 The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartners analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle. Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2009” by James Richardson, Kurt Schlegel, Bill Hostmann, Rita Sallam, 16 January 2009 Gartner, Inc., “Magic Quadrant for CPM Suites, 2010 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 25 January 2010 Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2008” by Donald Feinberg and Mark A. Beyer, 23 December 2008•Oracle Confidential - For Internal Use Only
  43. 43. Forrester Wave™: Business Performance Solutions, Q4 2009 •The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forresters call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.•Source: The Forrester Wave™: Business Performance Solutions, Q4 2009 – Paul Hamerman, November 19, 2009•http://www.oracle.com/corporate/analyst/reports/ent_apps/epm/forrester-bps-2009.pdf
  44. 44. Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 45
  45. 45. AppendixCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 46
  46. 46. BI Standardization Challenges Solved… CUSTOMER CHALLENGES ORACLE VALUE Single view, 14 TB across 3 Fragmented view systems Unintuitive 7,000 out of 7,400 employees use Real-time global view – 500 top Data latency execs 400 dashboards, 1,250 users, 1 Expensive to maintain admin Slow deployments 3,000+ users live in 3.5 months Limited scalability 1,000,000+ users on 15 TB of data ROI 500%; $30M savingsCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 47
  47. 47. Optimize CRM Processes and Performance Pitney Bowes is the world’s largest producer of postage meters. Implemented Oracle BI Applications (Sales, Service, and Marketing Analytics) to over 1,250 employees. BEFORE AFTER • Poor measurement of employee • “Turned the tides” in sales force with performance in sales and service better insight into performance • Lack of customer insight – no • Enhanced sales productivity with 360 consistent, real-time view view of customer relationship • Slow “Customer Inquiry Response • Increased customer responsiveness, Time” leading to greater satisfaction/retention • No single source of customer data for • Unified customer data for better segmentation marketing segmentation and targeting • High reliance on IT for information • Customer-facing employees empowered with the information they need ―One of the most important values of Oracle’s BI solution is its TCO. We created 400 reports used by 1,250 users with a staff of one within a few months—that is very cost effective.‖ – William Duffy, Data Warehousing Project ManagerCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 48
  48. 48. Drive Corporate Financial Performance American Power Conversion (APC) is a $2 billion producer of uninterruptible power supplies. Deployed full “source to dashboard” Financial Analytics in matter of weeks on top of Oracle EBS, including GL, profitability, AR, and AP dashboards. BEFORE AFTER • Unable to achieve timely visibility • Up-to-date, reliable source of into financial data for execs and financial truth for effective decision managers making • Lack of data and information • Better visibility into business quality: Garbage in, Garbage out processes • Time and effort to manually gather • Ability to go from global view to data from Excel spreadsheets and detail view in 4 mouse clicks other data sources • Proactively track and manage key drivers of revenue, cost, and shareholder valueCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 49
  49. 49. Improve Sales Productivity Leading discount brokerage firm. Initially deployed Oracle BI Sales Analytics for 200 users in 10 weeks. Now expanded to 1,700+ financial consultants. BEFORE AFTER • Lack of actionable intelligence • 5-9% of analytics-driven sales alerts resulted in missed opportunities result in new business opportunities • Too much time spent gathering • 2,400 hours of unproductive work and formatting sales data saved per week • Poor visibility into integrated sales • First forward-looking view of sales performance pipeline • Consistent metrics for sales performance management • Improved sales productivity and stronger value-based customer relationshipsCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 50
  50. 50. Drive More Profitable Customer Relationships World’s leading manufacturer and marketer of major home appliances. Deployed Oracle BI Suite EE and Oracle Marketing Analytics integrated with Siebel CRM Call Center Application. BEFORE AFTER • No centralized customer view • Companywide, holistic view of information by customer, household and asset • Multiple siloed customer data sources hampered marketing abilities • Consolidated 3 customer databases into 1 • Slow time-to-market with marketing campaigns despite millions spend on • Accelerated marketing campaign ouside vendors introductions to capitalize on trends • Call center unable to effectively use • Provided call centers with information and customer data to enhance service or tools to up-sell customers and establish capitalize on sales opportunities “closed loop” marketing capabilities ―With Oracle, Whirlpool business units are capitalizing on the integration between our business intelligence, call center, and marketing solutions to drive revenue creation and customer loyalty incentives.‖ – Thomas Mender, Whirlpool CorporationCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 51
  51. 51. Most Integrated. Oracle Business Intelligence 11g Data Scorecards Interactive Reporting & Ad-hoc Office Search Detect Collaborate Mobile Embedded Integration Dashboards Publishing Analysis Integration & Alert Common Enterprise Information Model • Common Metadata Foundation across all Data Sources • Common Security, Access Control, Authorization, Auditing • Common Request Generation and Optimized Data Access Services • Common Clustering, Workload Management, & Deployment • Common Systems & Operational Lifecycle Management OLTP & ODS Data Warehouse Exadata OLAP Packaged Unstructured Excel Business Systems Data Mart Sources Applications & Semi- XML/Office Process (Oracle, SAP, Others) StructuredCopyright © 2010, Oracle and/or its affiliates. All rights reserved. 52
  52. 52. Common Enterprise Information Model Leverage – ―Model Once, Deploy Everywhere‖ BENEFITS Business Processes • Information Microsoft Office consistency Disconnected Analytics • Information Interactive Dashboards availability • Eliminates data Proactive Alerts silos Formatted Reports • Increased user Ad Hoc Analysis adoption • Greater Leverage Common Enterprise Information Model in IT Oracle BI EE ServerCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 53
  53. 53. No Compromise – Build, Buy, or Both Standardize on Common World-Class BI Foundation • Benefit from pre-built Oracle BI Applications Custom-built BI apps BI Apps Supply Chain Sales Custom App Custom App & Order Mgmt • Standardize on leading BI foundation Service Financials Custom App Custom App • Across all data Human sources and users Marketing Resources Custom App Custom App • Maintain flexibility to Contact Procurement & Spend Custom App Custom App buy, extend, or build Center custom Oracle BI Suite Enterprise Edition • Viable enterprise BI strategy Set Goals AlignInsight Plan Performance Report Action Analyze Monitor SAP, Oracle Financial OLTP & Data Files PeopleSoft, Business Performance Hyperion ODS Warehouse Excel Siebel, JD Process Management Essbase Systems Data Mart XML Edwards Applications Custom AppsCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 54
  54. 54. Embedded Best Practices by Role Delivers More Relevant and Actionable Insight Example: Service and Contact Center Analytics – Key Questions Optimizing Service for Competitive Advantage Service • How have marketing campaigns • How well do we segment and service Executives affected average handle time? profitable and unprofitable customers? • How can I reduce staffing costs without • How can we profile unprofitable affecting satisfaction? customers and make them profitable? Better Staff Management – Single Operations Cockpit • Are customers satisfied with the level of service? Service • How are my staffing levels in relation to • Who are my best rescue agents? Managers contact volumes? • How do I cross train other agents? • How can I improve agent turnover and training? Optimal Agent performance – Balanced Scorecards Customer • Which products/services does this • What is my average handle time? customer have? What should I offer? Service • What is my one-and-done rate? • Is this customer profitable? Is he/she Agents likely to be in the future? Bottom Line Impact Top Line ImpactCopyright © 2009, Oracle and/or its affiliates. All rights reserved. 55
  55. 55. Oracle BI ApplicationsExtending JD Edwards Capabilities • NEW – 7.9.6.2 SUPPLY CHAIN & FINANCIALS ORDER MGMT • General Ledger • Revenue & Backlog • Accounts Receivable • Inventory Analysis • Accounts Payable • Fulfillment Status • Cash Flow • Customer Status • Profitability • Order Cycle Time • Expense Management • BOM Analysis • Supported Versions • JD Edwards EnterpriseOne 8.11SP1, 8.12, 9.0 (Financials, Supply Chain & Order Management) • JD Edwards World A9.2 (Financials)
  56. 56. Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 57
  57. 57. Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 58

×