Leveraging Social Media to Drive Revenue

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Leveraging Social Media to Drive Revenue

  1. 1. <ul><li>Digital River SocialStream </li></ul><ul><li>Leveraging social networking to market to customers and drive revenue </li></ul><ul><li>James Gagliardi, Vice President, User Experience </li></ul>
  2. 5. <ul><li>Participate in the thousands of conversations already taking place about your brand </li></ul>
  3. 7. UGC – User Generated Content
  4. 8. Share
  5. 9. Share
  6. 13. Reasons for Joining Facebook Fan Pages
  7. 14. <ul><li>“ Engagement, time spent, type of conversation, spreading of good conversation, fixing of bad conversation, increasing bottom-line sales and customer base, and looking at how they can add value (instead of noise) to the conversation.” </li></ul><ul><li>Mitch Joel on the Social Media ROI </li></ul>
  8. 15. Define your success metrics
  9. 16. Goals
  10. 17. Social Activity and Sentiment
  11. 18. Goals
  12. 19. <ul><li>Digital River SocialStream </li></ul><ul><li>Leveraging social networking to market to customers and drive revenue </li></ul><ul><li>James Gagliardi, Vice President, User Experience </li></ul>

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