Printing and advertising Services in Calgary,Toronto
Advertising agency Toronto, Ottawa: reaching on their zenith
Advertising agency is a firm which creates promotional ideas, develops marketing plans and other
promotional tools for its client to persuade and manipulate the target customers. Having an effective
advertising activity requires a lot of time and effort from an organization. Hence most of the
organizations outsource its advertising activities to other companies. An Advertising agency Ottawa can
take care of other activities of an organization as well i.e. marketing, brand building and sales
promotion. Besides, major services of an advertisement agency include doing market analysis,
developing media & advertisement plans and executing them.
There are following categories of ad agencies:-
Full service agency: It facilitates media planning, copywriting, websites design etc.
Modular agency: In this, an advertiser outsources its works and tasks to different agencies
according to their compatibility.
In house agency: Some companies want to have a close vigil on their advertising and customize
their advertisement as per requirement. Hence, they set up their own agency. Here, one can
distinguish between an advertising department and in-house agency. In in-house agency, an
advertiser can undertake works from some other clients, if it desires.
Specialist advertising agency: Some agencies can undertake assignments in some specified
area since they are expert in it.
Creative boutique: some agencies do not undertake work in all the area of advertising. Rather
they choose some creative and innovative areas like artwork, copywriting etc.
Interactive agencies: They promote advertisements through online, mobile phones etc.
Social media agencies: They adapt the method of promoting the brand through social media
websites, blogs, microblogs, discussion forum etc.
Search Engine Optimization (SEO) firms are also recognized as ad agencies in recent times due
to creation of ads and media purchases.
Besides, these agencies have some functions such as account planning, marketing research,
selling advertisement space, creative writing etc.
Toronto is the largest city whereas Ottawa is the capital city of Canada. The cities are one of the
primary business hubs in the country and provide enormous opportunities for ad agencies.
Advertising plays a vital role for Canadian government to inform about its policies, welfare
scheme, programs, safety measure and environment. In the year 2010, operating revenues in
Canada was $7 billion for advertising and other services related to it, with a rise of 2.2% from
the previous year. A total of 58.7% of the revenue generated was contributed by Ontario
province in which the cities of Toronto and Ottawa are situated.
Recently, some of the major advertising industry trade associations in the country declared a
framework for industrial self regulation in respect to Online Behavioral Advertising (OBA).
Besides, several other measures are adopted by government from time to time to keep up the
momentum of the industry. Hence advertising agencies in Ottawa and Toronto is consistently
growing through adaptation of innovation and latest technology.
Printing Services in Calgary and Toronto: A Perfect Advertising Way
Printing is a process of producing texts and images using ink and paper through printing press
and other technology. Printing services are used from personal to industrial need. The
development of printing has made it possible for us to gather more information and ideas. The
printing services includes manufacturing of various products namely Brochures, Sales Sheets,
Flyers, Catalogues, Annual Reports, Postcards, Posters, Mini-Book Cards, Business Cards,
Stationary, Letterhead, Envelopes, Calendars, Booklets, CD/DVD Booklets, Labels, Business
Forms, Wide Format, Colour Copies, B&W Copies, Large Format, Signs, Vinyl Banners, Corrugate
Displays, Tent Cards, Danglers, Presentation Folders, newspapers etc. Most of us go through
these printing materials on daily basis whether it is in form of a newspaper, magazine, diaries,
debit cards or poster of a film. Thus Printing Services Calgary has a vital role in our life.
Canada is one of the most recognized and advance country in print industry. The industry
accounts for almost 8% of all manufacturing industry. Over 60,000 of people are employed in
more than 6000 of print establishments in the country. Calgary and Toronto are the first and
fifth largest metropolitan city in the country and part of Alberta and Ontario province
respectively. The print services in the region are widely innovative and competitive. Alberta
contributed 1.32% of the total print industry output whereas Ontario contribution stands high
at 57% of the total print industry output of the nation. The government also has a policy to
promote print in customers and prospective customers.
Canada has 6 major types of printing which includes Lithographic, Flexographic, Gravure,
Letterpress, Screen and Digital. Despite placing an ink or coating onto a surface, each of them
are unique in their respective technology.
Lithographic printing technique is based on not mixing of water and oil to control ink
application. It is used for high quality jobs such as magazines, catalogues and art reproduction.
Flexographic printing uses a flexible printing plate with a raised image to place ink onto a
substrate. It is often used to making levels, wrappers, plastic bags, cardboard packing etc.
Gravure printing: It is used mainly in mettle printing such as cylinders, steel rollers etc.
Letterpress is mainly used in printing of books, business cards and broachers.
Screen printing is used to produce a diverse set of products such as clothing, billboards and art
Digital printing is a process which allows printing directly from a digital file to a toner or ink-
based printer. It is cost effective and high in quality.
Thus, printing is very important because it caused knowledge to be spread among various
section of society instead of keeping it confined to the few. And no doubt print services in
Calgary, Toronto is matching with the global benchmark and still moving forward.
For more information visit @ largomedia.ca