Crowd conf 2011

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This is the presentation I will give at CrowdConf 2012.

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Crowd conf 2011

  1. 1. Building Killer Crowds:How to Build, Manage and Sustain aWorkforce to Maximize Crowd ROIJames DiPaduajames@serv.ioNovember 2, 2011
  2. 2. What We’ll Talk About Building Killer Crowds
  3. 3. Building Killer CrowdsHow to Get an ROI 1. Create Clear Processes 2. Create Forums of Discussion
  4. 4. Building Killer CrowdsCreate Clear Processes1. Quality Control2. Avoiding Ambiguity
  5. 5. Making Clear Processes: Quality Control Figure this out first• Reduce the Number of “Retries”• Produce Scalable Quality
  6. 6. Making Clear Processes: Quality Control Well-Understood Methods• Compare Answers• Control Access• Peer Review
  7. 7. Making Clear Processes: Quality Control Strictly Control Access
  8. 8. Making Clear Processes: Quality Control Peer Review
  9. 9. Making Clear Processes: Quality Control What Are The Risks?Being Too Rigid • May be process • May be expectations
  10. 10. Making Clear Processes: Quality ControlCase Study: Yolanda, Yolanda
  11. 11. Making Clear Processes: Avoid Ambiguity Declare War Against Ambiguity
  12. 12. Making Clear Processes: Avoid Ambiguity Case Study: The Green Tent
  13. 13. Making Clear Processes: Avoid Ambiguity The Green Tent
  14. 14. Making Clear Processes: Avoid Ambiguity What would you choose? • Good • Fair • Poor
  15. 15. Building Killer CrowdsHow to Get an ROI 1. Create Clear Processes 2. Create Forums of Discussion
  16. 16. Create Forums for Discussion So, what do we want to accomplish with our “forums” of discussion? 1. Open Discussions 2. Scaled Knowledge Base 3. Self-Managed Crowds (Promised Land of Profitability)
  17. 17. Create Forums for Discussion More than forums …but those too • Scaled Conversations • Easy to Use • Champions
  18. 18. Creating Forums of DiscussionPosition the Crowd to Manage Itself
  19. 19. Building Killer Crowds Numbers for Context1. 3 new crowd members per day2. Attrition of 1.5/day3. Reduce attrition to 0.75/day4. 30%+ drop in acquisition cost
  20. 20. Building Killer Crowds Numbers for Context1. Crowd Size: 100,0002. Inquiries Per Day: 100 (.1%)3. Cost Per Day: $2504. Cost After Crowd Answers 90% of Inquiries: $25 (per day)5. Savings Per Year: $82K+
  21. 21. CrowdConf 2011: Building Killer Crowds James DiPadua Company: Servio (www.serv.io) Email: james@serv.io Twitter: @i_crowdsource Blog: jamesdipadua.com SlideShare:

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