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A look into the online strategy of OranginaSchweppes. Although Orangina-Schweppes products are nowadays sold all around the world, the group's main business and activities are still done in Europe. Orangina-Schweppes is the leader of the still fruit drinks market in Western Europe, and the 2nd player in the non-cola sparkling soft drinks market . Between all the subsidiaries of the Orangina-Schweppes group, the French division is one of the most important since it represents with the Spanish one 75%  of the activities of the group. It is also the most interesting one in terms of digital business strategy.
Successful implementation of these digital marketing strategies can help:
1) Create significant online market exposure, another sentence; to increase the likelihood of being found,
2) Create strong incentives for new customers to come to Sportslink and make them feel 80% committed before even walk into the door
3) Maintain customer relationship.