Animat2011

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A talk delivered at Sheridan College to the 4th year BAA: Animation program on March 9, 2011

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Animat2011

  1. 1. Animation Business Basics orNotes from The Freelance Life © J Caswell all rights reserved
  2. 2. It’s not that hardbut it’s constant. © J Caswell all rights reserved
  3. 3. Business Structure Taxes Contracts Finding Work Rembrandt © J Caswell all rights reserved
  4. 4. It’s Show BUSINESS not Show ART © J Caswell all rights reserved
  5. 5. The Freelance Life © J Caswell 2011
  6. 6. The Freelance Life © J Caswell 2011
  7. 7. read/think about business © J Caswell all rights reserved
  8. 8. Think of yourself as a business person not just as an artist. PROFESSIONAL © J Caswell all rights reserved
  9. 9. BUSINESS STRUCTURE Sole Proprietor Partnership Incorporation © J Caswell all rights reserved
  10. 10. BUSINESS STRUCTURE Sole Proprietor © J Caswell all rights reserved
  11. 11. BUSINESS STRUCTURE Partnership © J Caswell all rights reserved
  12. 12. BUSINESS STRUCTURE Partnership © J Caswell all rights reserved
  13. 13. BUSINESS STRUCTURE Incorporation © J Caswell all rights reserved
  14. 14. BUSINESS STRUCTURE **DISCLAIMER** Sole Proprietor © J Caswell all rights reserved
  15. 15. BUSINESS STRUCTURE Sole Proprietor Register a name Current Account HST # © J Caswell all rights reserved
  16. 16. TAXES © J Caswell all rights reserved
  17. 17. TAXES Pre Payor save to pay at least 15% © J Caswell all rights reserved
  18. 18. TAXESCRAAudit © J Caswell all rights reserved
  19. 19. TAXESPaperworkread tax prep articleslisten to the budgets get an accountant © J Caswell all rights reserved
  20. 20. Paperwork © J Caswell all rights reserved
  21. 21. TAXES Deductionsor Write offsself-employment expenses must be documented © J Caswell all rights reserved
  22. 22. TAXES Deductions or Write offs Not Free Money You have spend itto write a portion off of next year’s taxes Why I bought a PS3 on December 31 © J Caswell all rights reserved
  23. 23. Business Expenses 100% Supplies Website creation Business stationary Computer software Convention expenses (2 per year) Travel for work Capital Assets CCA 30% per year(Hardware, monitors, Cintiqs, tablets, scanners, printers, cars, etc.) © J Caswell all rights reserved
  24. 24. Home Based Business Expenses % Rent. Mortgage. Mortgage interest.Home/Apartment Insurance -Power/Hydro Bills. Gas Bills. Property Tax Assessment. Water/Sewer Bills. © J Caswell all rights reserved
  25. 25. loss againstincome © J Caswell all rights reserved
  26. 26. CONTRACTS aka: Deal memo Purchase Order/POProduction Agreement etc. © J Caswell all rights reserved
  27. 27. The Going Rate:20 bucksan hourbenefits after 6 months. © J Caswell all rights reserved
  28. 28. CONTRACTS For production companies, little negotiation in price.Where did you pay last year’s taxes? © J Caswell all rights reserved
  29. 29. CONTRACTS Uneducated clientsYour job to educate themthrough your deal memo. © J Caswell all rights reserved
  30. 30. CONTRACTS Know thy timeHow long will it take to do the work? What’s their deadline? Is it enough? © J Caswell all rights reserved
  31. 31. CONTRACTS Know thy timeBuild in deadlines into a schedule. Link payments to these stages. © J Caswell all rights reserved
  32. 32. CONTRACTS Know thy rights Where are they using the work?Is there any use beyond your work? © J Caswell all rights reserved
  33. 33. CONTRACTS Know thy rights Define this in your deal memo.Further use should mean more money. © J Caswell all rights reserved
  34. 34. CONTRACTSYou have to be able to walk away if you feel you’re being used. © J Caswell all rights reserved
  35. 35. CONTRACTS Look at examples fromgraphic design or illustration business sites and adapt them. © J Caswell all rights reserved
  36. 36. CONTRACTS INVOICEAfter you finish the job, invoice for it. © J Caswell all rights reserved
  37. 37. Finding WorkCONNECTIONS Animation is a team sport © J Caswell all rights reserved
  38. 38. Finding WorkLearn fromYour peers © J Caswell all rights reserved
  39. 39. Finding Work Don’t look for a JOBFind Clients © J Caswell all rights reserved
  40. 40. Finding Work Forget the blogBuild a website © J Caswell all rights reserved
  41. 41. Finding WorkFind your nichethen market the hell out of it © J Caswell all rights reserved
  42. 42. © J Caswell all rights reserved
  43. 43. © J Caswell all rights reserved
  44. 44. “Luck affects everything. Letyour hook always be cast.In the stream where youleast expect it,there will be fish.” Ovid © J Caswell all rights reserved
  45. 45. GOOD work vs. good work © J Caswell all rights reserved
  46. 46. GOOD work vs. good work How to get a job at Pixar? © J Caswell all rights reserved
  47. 47. GOOD work vs. good work Have them call you. © J Caswell all rights reserved
  48. 48. Read Emerson’s“Self Reliance” © J Caswell all rights reserved
  49. 49. “The reward of a thing well done, is to have done it.” “Skill to do comes of doing.” © J Caswell all rights reserved
  50. 50. Faith will be rewarded perseverance © J Caswell all rights reserved
  51. 51. BLISS follow it © J Caswell all rights reserved
  52. 52. “Often, when you want to be understandsomething, you have to take it apart orapply another kind of language to it.Drawing is another kind of language.” Richard Serra © J Caswell all rights reserved
  53. 53. Like any kind of language,you have to practice it or you’ll lose it. © J Caswell all rights reserved
  54. 54. ?

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