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Learning from Experiments at IMVU

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Learning from Experiments at IMVU

  1. Learning from experiments at IMVU James Birchler (@JamesBirchler) Engineering Director, IMVU SLLCONF, San Francisco, MAY 23, 2011
  2. $ IMVU Revenue Growth Qtr Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09
  3. $ IMVU Revenue Growth Qtr Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09
  4. Ask Question Got Do Research Hypothesis Science? Test Analyze Data Conclusion Report Results
  5. Question Results Research Scientific Conclusion Method Hypothesis Analyze Data Test
  6. Question Results Research Scientific #leanstartup Conclusion Method Hypothesis Analyze Data Test
  7. Question Results Research Quack. Scientific #leanstartup Conclusion Method Hypothesis Analyze Data Test An Alleged “duck”
  8. Experimentation IS GOOD
  9. RIGHT?
  10. Culture
  11. @copernicus
  12. @copernicus #inquisition
  13. @copernicus
  14. @Giordano_Bruno
  15. @Giordano_Bruno
  16. @Galileo
  17. @Galileo
  18. @Jamesbirchler
  19. Okay, I’ll run an Okay, I’ll run an Okay, I’ll run an experiment! Okay, I’ll run experiment! Okay, I’ll run an experiment! experiment experiment! Okay, I’ll run an experiment! Let’s make that Okay, I’ll run an easy to do! Okay, I’ll run an experiment! Prove your idea experiment! is the best!
  20. Keep it simple
  21. if( setup_experiment(...) == "control" ) { // do it the old way } else { // do it the new way Simple To code }
  22. Simple To manage
  23. Simple To share
  24. embrace failure
  25. Freedom to Experiment
  26. What could possibly go wrong?
  27. simple to Screw up
  28. X X
  29. Recap…
  30. We’re Hiring! www.imvu.com/jobs
  31. credits Thanks

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