Presentation given to New Hampshire Granite State Ambassadors on January 4th as part of New Hampshire Primary Training. To see full notes for this presentation, please visit http://blog.jamesbasbas.com/gsa
Goals of today:Learn how to find information about the candidatesLearn how to find out about local eventsLooking to arm you with information that people may be asking you aboutFor instance: event at Portsmouth LibraryWhere is Newt Gingrich’s office?Which candidates are in town?
Utilize the GPS in your mobile device to understand your location
At Suzy’s restaurantWith check in, free muffin with purchase of dozen muffinsThis check in will be shared with friends, resulting in promotion for the businessMayor rewardsLarger, instead of muffins, cakesCandidates could use it to check in at events, and followers would be notified of where they areIf followers are in the area, might encourage them to attend an eventNot as many users as facebook/twitterThat is why candidates have not put the focus on itNone are very active
Track reporters and candidatesMay encourage candidates to get in the game, to get the NBC exposure
A recent study by the AARP found that 27% of Americans over the age of 50 are active on social media. There are 13 million Americans over the age of 55 on Facebook today and it is the fastest growing segment. Expanding it, there are over 38 million Americans over the age of 40 on Facebook.
Everything I go over her today can be done without a Twitter accountLooking for what event is happening at the Portsmouth LibraryWould have to search all the candidates sitesInstead type it into Twitter searchOdds are you will find someone talking about it leading you in the right direction
With only 140 characters, conserving space is key, that is why the use of abbreviationsLooking at this for 5-10 minutes each day can give you an indication of what people are talking about, and may predict what questions you will be asked.
Lists aggregate usersFor instance all baseball teamsI would encourage you to follow me and follow these lists
Granite State Ambassadors Presentation
A Day in the Life of a Candidate James Basbas Altos Marketing
Location-Based Service A Location-Based Service (LBS) is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device Foursquare, Facebook, & Google Places
Foursquare Created in 2009 Users can check in to businesses or events to earn rewards 10 million users Top users Newt Gingrich: 3,892 followers Mitt Romney: 2,835 followers Rick Perry: 1,025 followers