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Best Practices in Business Writing and Communication

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Assignment for CSU Global Campus ORG536

Published in: Business, Technology
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Best Practices in Business Writing and Communication

  1. 1. Best Practices in Business Writing and Communication
  2. 2. Communication Channels • Choose Correct Channel for Your Message – Oral – Written – Electronic – Face to Face
  3. 3. Oral Communication • Convey Message to Listener • Tone and Inflection • Non-Verbal Components
  4. 4. Written Communication • Use Proper Grammar and Spelling – No Text or Chat Abbreviations – Use Complete Sentences
  5. 5. Ethical Communication • Beyond Legal • What Would Your Mom Do? • Ethical Behavior is Good for Business
  6. 6. Professional Appearance Pride in Appearance Pride in Performance
  7. 7. Professional Conduct • Exhibit Leadership • Keep Commitments • Adhere to Principles • Maintain High Standards
  8. 8. The Consummate Professional • Transformational Leader • Problem-Solver • Trusted Colleague and Advisor
  9. 9. Business is Global • Follow-the-Sun Model • Collaboration • Virtual Teams • Local Specialization
  10. 10. Cultural Differences • High Contextual Cultures • Low Contextual Cultures
  11. 11. • Diversity and Inclusion > Good for Business > • More Points of View • Knowledge of Local Cultures
  12. 12. Writing Tips • • • • • • Write often Use outlines Pen and paper Dictionary Thesaurus 3 x 3 Process (Guffy & Loewy, 2011)
  13. 13. Prewriting • Determine the Purpose • Think About It • Anticipate the Audience
  14. 14. Writing Rough Draft • Research • Organize • Compose Write it ALL Down
  15. 15. Revising Revise Proofread Evaluate
  16. 16. Using E-Mail Effectively • Subject Line • Short Paragraphs • Beware the Forwards • Do Not SPAM
  17. 17. Other Electronic Channels • Instant Messaging • Wikis • Teleconferencing • Virtual Meetings
  18. 18. Business Use of Social Media Market Research Continuous Improvement Customer Service Advertising
  19. 19. Positive Messages • Direct Approach – Good News Leads Message – Details Follow – Used for Most Communication
  20. 20. Negative Messages • Indirect Approach – Reasons and Details Lead Message – Use to Deliver Bad News – Use for Hostile Audiences
  21. 21. Persuasive Messages • Sell It • Be Ethical
  22. 22. Business Presentations
  23. 23. Before the Presentation • Know How to Use the Resources • Make Sure Access is Available • Have Contingency Plans
  24. 24. During the Presentation Dress Appropriately Maintain Eye Contact Be Professional but Not Arrogant Speak Clearly Speak in a Conversational Manner Do Not Read from the Presentation
  25. 25. After the Presentation • • • • Allow for Questions Know the Answers to Questions Know Where to Find the Answers Follow-up on Unanswered Questions
  26. 26. Business Reports Informal Business Reports • Internal • Routine • Casual Language • Optional Formatting Formal Business Reports • External • Not Routine • Formal Language • Special Formatting http://corporate.ford.com/doc/ar2012-2012%20Annual%20Report.pdf
  27. 27. Business Plans
  28. 28. Business Proposals • • • • Follows RFP Process Can be Solicited or Unsolicited Legal Contract Formal Business Reports Can Follow
  29. 29. Conclusion Effective Business Communication • Communication Channels • Oral • Written • Electronic • Ethics • Diversity • Professionalism • Reports, Plans, and Proposals
  30. 30. • Communication is an Art • Best Practices—Not Absolutes • Intuition • Human Psychology

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