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W weakness O opportunity
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O S W
T S W
T T —
SPACE The Strategic Position and Action Evaluation
Rowe, Mason, Dickel, Mann and Mockler 1994 [ ]
Financial Strength, FS Competitive Advantage, CA
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Methodological Approach(4th), p.259, Massachusedts: Addison-Wesley Puldishing Co.
1. (Return on investment) 1. (Technological changes)
2. (Leverage) 2. (Rate of inflation)
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5. (Customer loyalty) 5. (Resource utilization)
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utilization) 7. (Ease of entry into
7. (Technological know-how) market)
8. (Vertical integration) 8. (Productivity ,
9. (Speed of new-product capacity
introductions) 9. (Manufacturers’
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Methodological Approach(4th), p.259, Massachusedts Addison-Wesley Puldishing
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4-2 SPACE Porter
4-2 SPACE Porter
Rowe et al. 1994 Miles and
Snow 1978 [ ] Miles and Snow
Miles, R. and Snow, C. (1978). Organizational Strategy, Structure, and Process,
McGraw-Hill, New York.
Rowe et al. 1994
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