DON’T STOPWere all in the same boat, but only someof us are paddling.As Paul Madden said: "Links are still the signal..."
IDENTIFY COMMONFOOTPRINTS &MANAGE/AVOID THEM.Theres always risk in any kind ofproactive link building campaignbut mitigating some risks bythinking before acting.Avoid all risks and youll stand still,throw caution to the wind and youllcome unstuck.
BUT FIRST…Dont rely solely on guest blogging. If you do, you are reallyonly setting yourself up for a likely trip in the next update...
GOLDEN RULES OF LINKBUILDINGGoogle dont want to lookstupid…They (like us) care aboutscaling. Taking care ofbusiness with algorithmswherever possible.Think about signals + relativeto competitorsAim for defensible
5) PAY FOR A LINK?For most clients I recommend steering clear of publisherswho charge.Why?http://www.paddymoogan.com/2012/11/16/an-outreach-experiment-in-paid-links/
6) AUTOMATED SOLUTIONSHave you forgotten about these guys already?
7) SITES PANDA WASDESIGNED FOR...Ad-heavySpun, duplicate, scraped contentHigh number of links from thesekinds of sites doesnt look goodfrom a footprint point of viewhttp://insidesearch.blogspot.co.uk/2012/01/page-layout-algorithm-improvement.html
Real Publisher Shit (#RPS)• Quality content that’s not just from guest contributors• Signs of authenticity – interaction, social etc• Site architecture• Balance of content + monetisation• Signs of integrity – relevant sidebar links• Contact details• Non-dropped domain that’s just re-reg’d for link equity• Advertising stats
Takeaways• Relax – it’s not going to get killed overnight• Diversify your link building• Aim for a range of qualities• Be demanding – set standards (think strategy & budget)• Check every domain and assess its suitability• Think carefully about your footprint before scaling• Be vigilant (& monitor)• Dive deep into markets, don’t be lazy• Most are PROBABLY building crappier stuff than you