HOW TO SWERVE THE GUESTBLOGGING SMACKDOWNJames Agate,Skyrocket SEO
JAMES AGATEOn Twitter Im this guy...   In real-life (I could be in 1D)Founder of Skyrocket SEO – a link building company.
THE SMACKDOWNIts Coming…
DON’T STOPWere all in the same boat, but only someof us are paddling.As Paul Madden said:                  "Links are stil...
IDENTIFY COMMONFOOTPRINTS &MANAGE/AVOID THEM.Theres always risk in any kind ofproactive link building campaignbut mitigati...
BUT FIRST…Dont rely solely on guest blogging. If you do, you are reallyonly setting yourself up for a likely trip in the n...
GOLDEN RULES OF LINKBUILDINGGoogle dont want to lookstupid…They (like us) care aboutscaling. Taking care ofbusiness with a...
1) THAT MULTI-CATEGORYSITE WAS A BAD CHOICE
2) SITES WITH ALL GUESTPOSTS                Who lost in Panda mainly?                Article directories. Many of us      ...
3) SITES WITH GUESTPOSTS FROMANYONEEvery niche has a village bicycle site…
4) SEO LINKREQUIREMENTS...
5) PAY FOR A LINK?For most clients I recommend steering clear of publisherswho charge.Why?http://www.paddymoogan.com/2012/...
6) AUTOMATED SOLUTIONSHave you forgotten about these guys already?
7) SITES PANDA WASDESIGNED FOR...Ad-heavySpun, duplicate, scraped contentHigh number of links from thesekinds of sites doe...
8) DOUBLE DIPPED POSTS
9) ALL SPAMMY BIO LINKS            What is it you do again Dan?
10) DON’T BATTER A SMALLSET OF PUBLISHERSParticularly for you agency folk
• Standard Checks • Quality Checks   • Relevance
Pre-flight•   Indexed?•   PageRank•   MozRank•   CitationFlow•   TrustFlow•   Domain Authority
Real Publisher Shit (#RPS)•   Quality content that’s not just    from guest contributors•   Signs of authenticity –    int...
Relevance
Takeaways•   Relax – it’s not going to get killed overnight•   Diversify your link building•   Aim for a range of qualitie...
ANY QUESTIONS?
THANKS! • Twitter.com/JamesAgate• james@skyrocketseo.co.uk    • SkyrocketSEO.co.uk
James Agate Think Visibility 2013
James Agate Think Visibility 2013
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James Agate Think Visibility 2013

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Presentation from Think Visibility 2013 - talking about how to swerve the likely crackdown by Google on lower-quality forms of guest blogging as a link building tactic.

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James Agate Think Visibility 2013

  1. 1. HOW TO SWERVE THE GUESTBLOGGING SMACKDOWNJames Agate,Skyrocket SEO
  2. 2. JAMES AGATEOn Twitter Im this guy... In real-life (I could be in 1D)Founder of Skyrocket SEO – a link building company.
  3. 3. THE SMACKDOWNIts Coming…
  4. 4. DON’T STOPWere all in the same boat, but only someof us are paddling.As Paul Madden said: "Links are still the signal..."
  5. 5. IDENTIFY COMMONFOOTPRINTS &MANAGE/AVOID THEM.Theres always risk in any kind ofproactive link building campaignbut mitigating some risks bythinking before acting.Avoid all risks and youll stand still,throw caution to the wind and youllcome unstuck.
  6. 6. BUT FIRST…Dont rely solely on guest blogging. If you do, you are reallyonly setting yourself up for a likely trip in the next update...
  7. 7. GOLDEN RULES OF LINKBUILDINGGoogle dont want to lookstupid…They (like us) care aboutscaling. Taking care ofbusiness with algorithmswherever possible.Think about signals + relativeto competitorsAim for defensible
  8. 8. 1) THAT MULTI-CATEGORYSITE WAS A BAD CHOICE
  9. 9. 2) SITES WITH ALL GUESTPOSTS Who lost in Panda mainly? Article directories. Many of us had been over-indulging in article links… Logical for Google
  10. 10. 3) SITES WITH GUESTPOSTS FROMANYONEEvery niche has a village bicycle site…
  11. 11. 4) SEO LINKREQUIREMENTS...
  12. 12. 5) PAY FOR A LINK?For most clients I recommend steering clear of publisherswho charge.Why?http://www.paddymoogan.com/2012/11/16/an-outreach-experiment-in-paid-links/
  13. 13. 6) AUTOMATED SOLUTIONSHave you forgotten about these guys already?
  14. 14. 7) SITES PANDA WASDESIGNED FOR...Ad-heavySpun, duplicate, scraped contentHigh number of links from thesekinds of sites doesnt look goodfrom a footprint point of viewhttp://insidesearch.blogspot.co.uk/2012/01/page-layout-algorithm-improvement.html
  15. 15. 8) DOUBLE DIPPED POSTS
  16. 16. 9) ALL SPAMMY BIO LINKS What is it you do again Dan?
  17. 17. 10) DON’T BATTER A SMALLSET OF PUBLISHERSParticularly for you agency folk
  18. 18. • Standard Checks • Quality Checks • Relevance
  19. 19. Pre-flight• Indexed?• PageRank• MozRank• CitationFlow• TrustFlow• Domain Authority
  20. 20. Real Publisher Shit (#RPS)• Quality content that’s not just from guest contributors• Signs of authenticity – interaction, social etc• Site architecture• Balance of content + monetisation• Signs of integrity – relevant sidebar links• Contact details• Non-dropped domain that’s just re-reg’d for link equity• Advertising stats
  21. 21. Relevance
  22. 22. Takeaways• Relax – it’s not going to get killed overnight• Diversify your link building• Aim for a range of qualities• Be demanding – set standards (think strategy & budget)• Check every domain and assess its suitability• Think carefully about your footprint before scaling• Be vigilant (& monitor)• Dive deep into markets, don’t be lazy• Most are PROBABLY building crappier stuff than you
  23. 23. ANY QUESTIONS?
  24. 24. THANKS! • Twitter.com/JamesAgate• james@skyrocketseo.co.uk • SkyrocketSEO.co.uk

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