The Events Economic Impact Machine

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Presentation on the economic impacts of events in tourism destinations, given at the Tourism Society Symposium in Liverpool, UK, June 2014

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The Events Economic Impact Machine

  1. 1. @jameskennell www.jameskennell.com DEPARTMENT OF MARKETING, EVENTS AND TOURISM UNIVERSITY OF GREENWICH BUSINESS FACULTY THE EVENTS ECONOMIC IMPACT MACHINE
  2. 2. Economic Sporting Environmental Cultural Social Tourism Major event impacts
  3. 3. Assumptions • Economic impacts happen automatically • We know how to measure the economic impacts of events • Displacement is a bad thing
  4. 4. Impact Infrastructure
  5. 5. Measurement “it is clear … that even small variations in these values can have dramatic effects on calculations of the economic impacts of events.” (Kennell et al 2015)
  6. 6. Embrace displacement • Displacement happens • Displacement happens in time and space • Time – create nested Events portfolios • Space – work in partnership with other destinations
  7. 7. Event Impact Machines • Every destination needs to create its own economic impact machine. • From the outside it might look strange • It should bring together – The politics of place – Impacts infrastructure – Methods of measurement – Displacement management
  8. 8. @jameskennell www.jameskennell.com • Local accountability • Relevance to citizens • Produce and measure the impacts that matter

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