“Do something different”
Growth in venues and events (4 years)
Growth in media coverage (4 years)
Growth in visits (4 years)
This May there were:537 events at 416 venues121,000 visits£3.4m AVE12 clusters (& growing)
Dorchester:2 x Local Authority museums4 x commercial attractionsRoman Town HouseLocal restaurantsFamily ticket (with disco...
Newcastle:Joint branding ‘Late Shows’Over 50 eventsEveryone! (even the football club)
Sheringham 2011:Local champion (only 4 weeks)Library, theatre and museumTheme and a journey
North Norfolk 2012:•Sheringham Preservation Society•North Norfolk Railway•Sheringham Little Theatre•Cromer Preservation So...
12 events – 3 nights•Magic lantern show•Victorian photographic portraits•Guided tours•Early films hand turned on 1912 proj...
3,252 visitors60% first timers50% local20% travelled 60+ miles£65,000 visitor spend
Peopleliked it!
Not all easy:•Cuts in jobs•Marketing tensions•Attention share
What helps:•Light touch coordination•Flexible interpretation•Cross-sector participation•Existing digital infrastructure
Data sharing (activities)
New Clusters ???   May 16th to 18th 2013www.WeAreCulture24.org.uk
Mueums at Night - Jane Finnis
Mueums at Night - Jane Finnis
Mueums at Night - Jane Finnis
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Mueums at Night - Jane Finnis

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Presnetation given by Jane Finnis, Chief Executive, Culture 24, at the Crossovers confernce at the Economic Development Resource Centre, University of Greenwich, 19th Septemer 2012

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Mueums at Night - Jane Finnis

  1. 1. “Do something different”
  2. 2. Growth in venues and events (4 years)
  3. 3. Growth in media coverage (4 years)
  4. 4. Growth in visits (4 years)
  5. 5. This May there were:537 events at 416 venues121,000 visits£3.4m AVE12 clusters (& growing)
  6. 6. Dorchester:2 x Local Authority museums4 x commercial attractionsRoman Town HouseLocal restaurantsFamily ticket (with discount)
  7. 7. Newcastle:Joint branding ‘Late Shows’Over 50 eventsEveryone! (even the football club)
  8. 8. Sheringham 2011:Local champion (only 4 weeks)Library, theatre and museumTheme and a journey
  9. 9. North Norfolk 2012:•Sheringham Preservation Society•North Norfolk Railway•Sheringham Little Theatre•Cromer Preservation Society•Cromer Museum•Wells Maltings•RNLI Henry Blogg Museum•The Mo: Sheringham Museum•Norfolk Libraries & Information Service
  10. 10. 12 events – 3 nights•Magic lantern show•Victorian photographic portraits•Guided tours•Early films hand turned on 1912 projector•20,000 Leagues Under The Sea•Victorian circus and fashion show•Reconstruction of 1897 lifeboat rescue•Exhibition of seashell art•Steam train rides with entertainment & singing
  11. 11. 3,252 visitors60% first timers50% local20% travelled 60+ miles£65,000 visitor spend
  12. 12. Peopleliked it!
  13. 13. Not all easy:•Cuts in jobs•Marketing tensions•Attention share
  14. 14. What helps:•Light touch coordination•Flexible interpretation•Cross-sector participation•Existing digital infrastructure
  15. 15. Data sharing (activities)
  16. 16. New Clusters ??? May 16th to 18th 2013www.WeAreCulture24.org.uk

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