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IMPACT YOUR BOTTOM LINE WITH



SOCIAL
MEDIA
James Burnes, MediaSauce
VP Development & Strategy
About us
A track record for leading online initiatives
2001

           2005


                  2009

                         2012




The Pipe
5 channels
Millions of
“channels”
Control what
people see
Everyone
has a voice
INFORMATION
AGE
INTERCONNECTED
AGE
Have you seen a revolution…
where no one got hurt?
“The rate of internal change
must be greater than the rate
of external change, or the
company will fall behind”

         ...
Options
Lead the change
Follow other's change
Quit
Recipe for a Transformation
Dose of Desire
Layer of Think Big
Unyielding Commitment
Every 3
seconds…
1 person buys a device to
access the internet
2 blogs are started
3 youtube videos are posted
4 people sign up for Faceboo...
There are lots of customers out there!
Customers have constant
access to information
They can make decisions 24/7
They are overwhelmed by sales
messages
They need solutions (now!)
Our competitors are
ready to do battle...
We have to separate from the
competition
We have to be better
connected...
...than our competition.
Outwit
Out maneuver
Connect more
Do more
Sell more
So how do we
build a
strategy?
Understand our customers'...




   ...needs
Understand our customers'...




   ...wants
Understand our customers'...




...questions
Examples of
Companies engaging
in social media
effectively
How will you connect?
Connect with me
www.mediasauce.com/rbj
  Watch this presentation, pose
  questions, and read our blog.
THANK YOU!
IMPACT YOUR BOTTOM LINE WITH



SOCIAL
MEDIA
James Burnes, MediaSauce
VP Development & Strategy
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
It's Time To Embrace Social Media
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It's Time To Embrace Social Media

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It's Time To Embrace Social Media

  1. 1. IMPACT YOUR BOTTOM LINE WITH SOCIAL MEDIA James Burnes, MediaSauce VP Development & Strategy
  2. 2. About us A track record for leading online initiatives
  3. 3. 2001 2005 2009 2012 The Pipe
  4. 4. 5 channels
  5. 5. Millions of “channels”
  6. 6. Control what people see
  7. 7. Everyone has a voice
  8. 8. INFORMATION AGE
  9. 9. INTERCONNECTED AGE
  10. 10. Have you seen a revolution… where no one got hurt?
  11. 11. “The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
  12. 12. Options Lead the change Follow other's change Quit
  13. 13. Recipe for a Transformation Dose of Desire Layer of Think Big Unyielding Commitment
  14. 14. Every 3 seconds…
  15. 15. 1 person buys a device to access the internet 2 blogs are started 3 youtube videos are posted 4 people sign up for Facebook 500 words are added to wikipedia
  16. 16. There are lots of customers out there!
  17. 17. Customers have constant access to information
  18. 18. They can make decisions 24/7
  19. 19. They are overwhelmed by sales messages
  20. 20. They need solutions (now!)
  21. 21. Our competitors are ready to do battle...
  22. 22. We have to separate from the competition
  23. 23. We have to be better connected...
  24. 24. ...than our competition.
  25. 25. Outwit
  26. 26. Out maneuver
  27. 27. Connect more
  28. 28. Do more
  29. 29. Sell more
  30. 30. So how do we build a strategy?
  31. 31. Understand our customers'... ...needs
  32. 32. Understand our customers'... ...wants
  33. 33. Understand our customers'... ...questions
  34. 34. Examples of Companies engaging in social media effectively
  35. 35. How will you connect?
  36. 36. Connect with me
  37. 37. www.mediasauce.com/rbj Watch this presentation, pose questions, and read our blog.
  38. 38. THANK YOU!
  39. 39. IMPACT YOUR BOTTOM LINE WITH SOCIAL MEDIA James Burnes, MediaSauce VP Development & Strategy

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