1. IMPACT YOUR BOTTOM LINE WITH
SOCIAL
MEDIA
James Burnes, MediaSauce
VP Development & Strategy

2. About us
A track record for leading online initiatives

3. 2001
2005
2009
2012
The Pipe

5. 5 channels

6. Millions of
“channels”

7. Control what
people see

8. Everyone
has a voice

9. INFORMATION
AGE

10. INTERCONNECTED
AGE

12. Have you seen a revolution…
where no one got hurt?

13. “The rate of internal change
must be greater than the rate
of external change, or the
company will fall behind”
- Jack Welch

14. Options
Lead the change
Follow other's change
Quit

15. Recipe for a Transformation
Dose of Desire
Layer of Think Big
Unyielding Commitment

16. Every 3
seconds…

17. 1 person buys a device to
access the internet
2 blogs are started
3 youtube videos are posted
4 people sign up for Facebook
500 words are added to
wikipedia

18. There are lots of customers out there!

19. Customers have constant
access to information

20. They can make decisions 24/7

21. They are overwhelmed by sales
messages

22. They need solutions (now!)

23. Our competitors are
ready to do battle...

24. We have to separate from the
competition

25. We have to be better
connected...

26. ...than our competition.

27. Outwit

28. Out maneuver

29. Connect more

30. Do more

31. Sell more

32. So how do we
build a
strategy?

33. Understand our customers'...
...needs

34. Understand our customers'...
...wants

35. Understand our customers'...
...questions

36. Examples of
Companies engaging
in social media
effectively

49. How will you connect?

50. Connect with me

51. www.mediasauce.com/rbj
Watch this presentation, pose
questions, and read our blog.

52. THANK YOU!

53. IMPACT YOUR BOTTOM LINE WITH
SOCIAL
MEDIA
James Burnes, MediaSauce
VP Development & Strategy