Digital Strategy: Integrating Social Into Your Company

DIGITAL STRATEGY,[object Object],Integrating SOCIAL EFFORTS INTO YOUR COMPANY,[object Object],Hoosier PRSA – August 2011,[object Object]

James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopia,[object Object]

authentic,[object Object],transparency,[object Object],connect,[object Object],engage,[object Object],interact,[object Object]

What are your company’s three primary goals for 2011/2012?,[object Object]

What are your company’s three primary goals for 2011/2012?,[object Object],CEO’s,[object Object]

Do your digital strategies align with your corporate goals?,[object Object]

Digital Strategy: Integrating Social Into Your Company

No common goals or coordination,[object Object]

A communicated strategy results in alignment of purpose and execution.,[object Object]

Stay standing if…,[object Object],[object Object]

Your company has a designated person or team responsible for social media.

Your team understands why social media is being used by the organization.

Your company’s executive team can explain what your media social agenda is.,[object Object]

Does anyone really care how many fans we have?,[object Object]

How much time are you dedicating to your social media efforts?,[object Object]

TOO MUCH WORK?,[object Object]

Is social media really worth all this effort?,[object Object]

What causes this confusion?,[object Object],A failed communication or involvement of others in the strategy,[object Object]

What causes this confusion?,[object Object],Tactics without purpose.,[object Object]

How Do We Develop Strategy?,[object Object],Segments that matter,[object Object]

#1. What are our goals?,[object Object]

#2. How can our business benefit?,[object Object]

#3. What do our audiences want?,[object Object]

#4. How does this integrate with our business development?,[object Object]

#5. What will get leadership on board?,[object Object]

#6. How can we involve the ‘troops?’,[object Object]

#7. What is our plan to continuously communicate internally about our efforts?,[object Object]

#8. Are our employees participating?,[object Object]

#9. Are we looking inward as well as outward?,[object Object]

#10. Are our resources better used elsewhere?,[object Object]

Involving the whole organization,[object Object],Taking Action,[object Object]

Social media will not succeed as a marketing or PR dept. strategy!,[object Object]

Every department should contribute.,[object Object]

How Do We MOVE FROM PLAN TO ACTION?,[object Object],A few ideas,[object Object]

Do we bring in an outside guru,[object Object],to help our team move quickly?,[object Object]

Continuously evolve the plan with those who are executing it.,[object Object]

Let your ambassadors take it to the rest of the company.,[object Object]

To succeed, you must communicate and build a culture of engaged, connected employees.,[object Object]

To succeed, you must commit.,[object Object]

Digital Strategy: Integrating Social Into Your Company

Digital Strategy: Integrating Social Into Your Company

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Digital Strategy: Integrating Social Into Your Company