Building Blocks Of Business Online
Dec. 30, 2008•0 likes•9,926 views
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What are the basics of a presence online? This presentation covers a quick insight for small businesses to understand how to begin establishing a strong base for your online initiatives. Special Kudos to Sarah Robbins (www.intellagirl.com) for some of the creative and content from an earlier presentation we collaborated on on Social Media in enterprise organizations.
James BurnesFollow
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Building Blocks Of Business Online
- 1. MEDIASAUCE PRESENTS Your Digital Business Strategy HOW AN ONLINE BUSINESS PLAN WILL HELP YOU CONNECT WITH CUSTOMERS
- 2. About us A track record for leading online initiatives
- 3. The internet, how do we live without it? A South Park example
- 4. The Internet surrounds us Nearly ¾ of all U.S. adults use the Internet SOURCE: Pew Internet & American Life Project 2007
- 5.
- 6. By the numbers A quick glance at where the Internet is and what consumers are doing 91% Use a search engine to find information 86% Search for a map or driving directions 81% Look for information online about a service or product 80% Look for health/medical info 78% Check the weather 71% Get news 66% Buy a product SOURCE: Pew Internet 2007
- 7. Every 3 seconds…
- 8. 1 person buys a device to access the internet 2 blogs are started 3 youtube videos are posted 4 people sign up for FaceBook 500 words are added to wikipedia
- 9. People are fast
- 10. Business is slow But often for good reason
- 11. Start small
- 12. Focus on opportunities, not technologies
- 13. 90 days the average life-span of a web 2.0 application
- 14.
- 15. 6 Essentials
- 16.
- 17.
- 18. 1. Your own, primary domain name Six essentials for everyone doing business online allnaturaldogtreats.com naturaldogtreats.com naturaldoggietreats.com
- 19.
- 20.
- 21. 2. Easy to find “contact us” Six essentials for everyone doing business online
- 22. 2. Easy to find “contact us” Six essentials for everyone doing business online
- 23. 2. Easy to find “contact us” Six essentials for everyone doing business online
- 24. 2. Easy to find “contact us” Six essentials for everyone doing business online
- 25.
- 26. 4. Simple, functional navigation and design Six essentials for everyone doing business online
- 27.
- 28. 5. Relevant, useful content Six essentials for everyone doing business online
- 29.
- 30.
- 31. Any questions? ?
- 32. The customer arrives Give consumers what they need to make a transaction decision quickly, effectively
- 33.
- 34. Clean design, simple interfaces Give consumers what they need to make a transaction
- 35.
- 36. What information do customers want? Give consumers what they need to make a transaction How do you know what customer’s want from you on the web? Ask Track
- 37.
- 38. Can you compete on price? Should you? Leads come from consumers getting what they want
- 39.
- 40. Any questions? ?
- 41. 7 minute break Please return promptly, the fun stuff is next
- 42. The customer says yes Necessary tools to ensure a transaction takes place
- 43. Transaction point: Forms for more info Tools to ensure a transaction takes place
- 44. Transaction point: Newsletters, alerts Tools to ensure a transaction takes place
- 45. Transaction point: E-commerce Tools to ensure a transaction takes place
- 46. Transaction point: Contact us page Tools to ensure a transaction takes place
- 47.
- 48. Your staff is critical to web success How to turn your web site into a lead generator
- 49. Your staff is critical to web success How to turn your web site into a lead generator
- 50. Your staff is critical to web success How to turn your web site into a lead generator
- 51. Your staff is critical to web success How to turn your web site into a lead generator
- 52. Your staff is critical to web success How to turn your web site into a lead generator
- 53. Your staff is critical to web success How to turn your web site into a lead generator
- 54.
- 55. Any questions? ?
- 56. Market your site The first step won’t cost you a dime
- 57.
- 58.
- 59. Be where your customers are aiming Helpful tips for search engine optimization
- 60. Understanding the basics of search Web users most direct connection fireplaces
- 61. Understanding the basics of search Web users most direct connection
- 62. Understanding the basics of search Web users most direct connection PAID RESULT PAID RESULT
- 63. Understanding the basics of search Web users most direct connection ORGANIC
- 64.
- 65. Let’s do a live search Web users most direct connection Bariatric Surgery
- 66. Any questions? ?
- 67. Newsletters work wonders Ideas and concepts in newsletter marketing strategy
- 68.
- 69.
- 70. Nearly every business can use newsletters Ideas and concepts in newsletter marketing strategy
- 71.
- 72.
- 73. Any questions? ?
- 74. Hey customers! Click here. Ideas and concepts in banner advertising strategy
- 75. Where are you on the world wide web? Ideas and concepts in banner advertising strategy
- 76. Where are you on the world wide web? Ideas and concepts in banner advertising strategy
- 77. Where are you on the world wide web? Ideas and concepts in banner advertising strategy
- 78. Where are you on the world wide web? Ideas and concepts in banner advertising strategy
- 79. Where are you on the world wide web? Ideas and concepts in banner advertising strategy
- 80. The piggy back strategy Ideas and concepts in newsletter marketing strategy
- 81.
- 82. Simple, clean design with action statements Ideas and concepts in banner advertising strategy
- 83. CLICK HERE Simple, clean design with action statements Ideas and concepts in banner advertising strategy
- 84. Link to the right place on your site for immediate action Ideas and concepts in banner advertising strategy
- 85. High traffic targeted sites with consistent visitors drive more, better results. Want local customers? Buy the most popular local web sites. Buy the right web sites! Ideas and concepts in banner advertising strategy
- 86.
- 87. Any questions? ?
- 88. Hey customers! Watch here. Ideas and concepts in video advertising strategy
- 89.
- 90. Video “webisodes” are hot, go Viral on YouTube.com Ideas and concepts in video advertising strategy
- 91. Any questions?
- 92. What about social media and Web 2.0? ?
- 93. the more people you can connect to the more you can do
- 94. Humans are social
- 95. To form relationships We live for connections To communicate
- 96. Old ways of forming relationships : Water cooler Travel
- 97. New relationships: Profiles Access to shared knowledge Easy casual communication Collaboration tools Profiles Name: Location: Role: My Connections My Projects
- 98. Social networks are powerful
- 99. But there are lots of options, so choose wisely!
- 100. So how do we build a strategy?
- 101. How do we approach the strategic process? The MediaSauce Methodology
- 102. Success starts with Investigation The MediaSauce Methodology Investigation
- 103.
- 104. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration
- 105.
- 106. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision
- 107.
- 108. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision Confirmation
- 109.
- 110. Success starts with having a plan There’s no silver bullet, but smart decisions lead to great results Investigation Exploration Decision Confirmation Implementation
- 111. Any questions? [email_address] 317.512.3612 *cell
Editor's Notes
- 24:07
- 37:15
- 50:20
- In the talking points here...the analogy is that you clean and restock your store regularly...you change the window or fixtures...must do the same with your website.
- 1:12:39
- 24:07
- 50:51
- 52:33
- 52:42
- 53:04
- 53:27
- 53:44
- 1:30:58
- 2:33:15
- We are planning to initiate on WorldSpace, ticker WRSP, that closed yesterday at $13.__. The market cap is about $900 million and enterprise value of about $550 million. WorldSpace is a satellite radio company like XM and Sirius in the U.S. Its current focus is India, and the company is looking to expand into China and Western Europe if and when it receives license to offer service. Our 2006 fair value of $16 is the average of DCF and real-options based sum of parts valuations. Our terminal multiple is 7x EBITDA, which is in line with where the more established DBS and cable companies are trading. We are proposing a Peer Perform rating on the stock within the context of our Market Weight view on the satellite sector. It’s a development stage company driven more by headlines and catalysts than financials.
- 39:54