A History of Social Media          Charlotte City Club Dialogue and Discovery             Dr. John A. McArthur : @JAMcArth...
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media technology shapes society     or “all media work us over completely” – Marshall McLuhan (1968)
tribal epoch                                             print epoch                                                      ...
tribal epoch                                                                                mode: visual                  ...
tribal epoch                       print epoch                                                                            ...
electronic epoch                                                        print epochtribal epoch                           ...
digital epoch                                                           print epochtribal epoch                           ...
print epochtribal epoch                                                                                digital epoch      ...
“the global village”    • the globe becomes the new tribe
“the global village”    • the globe becomes the new tribe    • instantaneous movement of         information across time a...
“the global village”    • the globe becomes the new tribe    • instantaneous movement of         information across time a...
“the global village”    • the globe becomes the new tribe    • instantaneous movement of         information across time a...
“the global village”    • the globe becomes the new tribe    • instantaneous movement of         information across time a...
“the global village”    • the globe becomes the new tribe    • instantaneous movement of         information across time a...
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Socialmedia history-for-charlotte-city-club

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Presented for the Charlotte City Club's Dialogue and Discovery, June 2011

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Socialmedia history-for-charlotte-city-club

  1. 1. A History of Social Media Charlotte City Club Dialogue and Discovery Dr. John A. McArthur : @JAMcArthur June 1, 2011
  2. 2. Image from:
  3. 3. media technology shapes society or “all media work us over completely” – Marshall McLuhan (1968)
  4. 4. tribal epoch print epoch digital epoch electronic epoch literate epochmode: oralitytechnology: voice & sightmedium: the spoken word printing press telegraph Internet writing 2000BC 1450 AD 1835 1994
  5. 5. tribal epoch mode: visual technology: alphabet medium: written text literate epoch writing2000BC printing press print epoch1450 AD telegraph Internet electronic epoch1835 1994 digital epoch
  6. 6. tribal epoch print epoch digital epoch electronic epoch literate epoch mode: visual technology: printing press medium: books and papers printing press telegraph Internet writing 2000BC 1450 AD 1835 1994
  7. 7. electronic epoch print epochtribal epoch digital epoch literate epoch mode: aurality technology: telegraph medium: electronic devices printing press telegraph Internet writing 2000BC 1450 AD 1835AD1994
  8. 8. digital epoch print epochtribal epoch electronic epoch literate epoch mode: digitality/orality technology: Internet medium: “computers” printing press telegraph Internet writing 2000BC 1450 AD 18351994 AD
  9. 9. print epochtribal epoch digital epoch electronic epoch literate epoch Note the exponentially faster shifts in culture through communication technology. printing press telegraph Internet We are becoming a writing global village. 2000BC 1450 AD 1835 1994
  10. 10. “the global village” • the globe becomes the new tribe
  11. 11. “the global village” • the globe becomes the new tribe • instantaneous movement of information across time and space
  12. 12. “the global village” • the globe becomes the new tribe • instantaneous movement of information across time and space • brings social and political functions together
  13. 13. “the global village” • the globe becomes the new tribe • instantaneous movement of information across time and space • brings social and political functions together • heightened social awareness of human responsibility
  14. 14. “the global village” • the globe becomes the new tribe • instantaneous movement of information across time and space • brings social and political functions together • heightened social awareness of human responsibility • cultural shift
  15. 15. “the global village” • the globe becomes the new tribe • instantaneous movement of information across time and space • brings social and political functions together • heightened social awareness of human responsibility • cultural shifttechnology and media have always been social

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