Looking for the right swan - LESS2012

Jacopo Romei
Jacopo RomeiIndependent Strategy Consulting Professional
Looking for the right swan
  Jacopo Romei
2005                 2008
         Coach         ideato @jacoporomei
Jacopo Romei                             Developer
             eBay
                                                   198*
                                           since




                            Opensource
             2012

Appelo's ALE inner circle
Experiment
Prize for my favorite nasty question
A3 thinking
Background
Current condition
Goal
Countermeasures/Actions
Observed effects
Follow up/Lessons learned
Background
Demographics
Background
Current conditions
Prototyping
  towards
  1st MVP
Uncertainty
Lean means no waste
“The Toyota Way has two main pillars:
      continuous improvement
        & respect for people”

                 Toyota CEO Katsuaki Watanabe
                                    via Craig Larman
Lean mainly means respect
Lean mainly means
countinous improvement
Time & materials
                Fixed price
         Contracts
 Target cost
Money for nothing & change for free
Hard to scale
Goal
Get rid of
disgusting customers
Bridge consultancy
 into extremistan
Money
Shamelessly rich
Shamelessly rich
Root cause analysis
Why does
consultancy suck?
Traditional contracts
             to rest assured
            not enough trust
               uncertainty
     fast moving and unclear target
Exotic contracts
         rejected as a new thing
         overloaded with details
       they try to map uncertainty
 they don't let uncertainty just easily in
Linear scaling
   you get as much as you sell
 you sell just once per time unit
     time/space constraint
           no ubiquity
Looking for the right swan - LESS2012
Positive black swan
Mediocristan
Venture capitals
work in extremistan
Business model canvas
Looking for the right swan - LESS2012
http://www.businessmodelalchemist.com/2009/03/there-is-no-lack-of-business-model.html
Good
customers


   Best
customers
Best
customers
Countermeasures
4 rules to
starto
     short iteration
         flat fee
 satisfaction guarantee
revenue share or equity
Observed effects
Higher performance in mediocristan
Fail fast
Upstream customer filter
Disgust sniping
Customer benefits
High manouvrability
Countinous negotiation
“We value customer collaboration over contract negotiation”
Product Owner buy-in
Fun, fun, fun!!!
Higher ROI
No reiterated prisoner dilemma
Cheap customer acquisition cost
Extremistan VISA
No contract in the end
Follow up
Need for skill
Not for every company
Target vs. context
?
Thanks a lot
Jacopo Romei
@jacoporomei
 jr@ideato.it


  info AT ideato.it
   www.ideato.it
Credits
 http://www.flickr.com/photos/colorblindpicaso/2747637336/sizes/l/
 http://www.flickr.com/photos/23748404@N00/254587685/sizes/l/
 http://www.flickr.com/photos/jurvetson/3737116535/sizes/l/
 http://www.flickr.com/photos/trackrecord/285263549/sizes/m/in/photostream/
 http://www.flickr.com/photos/jsome1/3135343257/sizes/l/
 http://www.flickr.com/photos/francisco_oliveira_portugal/1981886300/sizes/o/
 http://www.flickr.com/photos/omegatron/4725752441/sizes/l/
 http://www.flickr.com/photos/mathieustruck/114604639/sizes/o/
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Looking for the right swan - LESS2012

Editor's Notes

  1. Aggiungere ALE inner circle
  2. ampolle
  3. Foto del premio
  4. Foto dei post-it
  5. Foto di un A3 (magari lo faccio io)
  6. Foto mani alzate Questions: Who's running a start-up? How many looking for a tech founder? Who's a consultant? ...
  7. We develop software and we do for third parties. In the meantime we enjoyed start-upping our own business which, in some case, became sustainable. Our customers are mainly start-ups (not necessarily small companies) willing to approach an MVP as fast as they can. We have been practicing lean management and agile development since 2005 and we know how effective it can be.
  8. lilienthal
  9. (?)
  10. (?)
  11. (?)
  12. Disgusting cusromers trying to decide how you should work while they do'nt even know what we should get – that last detail is fair enough
  13. We want MORE incentives to get better everyday
  14. orologio
  15. retta
  16. (?) bettle, disgusting insects or image
  17. Ponte di porto
  18. denaro
  19. denaro
  20. denaro
  21. Nessuna foto
  22. Nessuan foto
  23. Nessuna foto
  24. Nessuna foto
  25. libro
  26. taleb
  27. guassiana
  28. Page/brinn
  29. Cover libro
  30. canvas
  31. loghi
  32. canvas
  33. canvas
  34. Logo starto Very short iterations Flat fee Satisfaction guarantee Equity or revenue share Decoupling cost and price Letting the black swans in E-xtrategy 12 planned, 0 rejected, 25 bought, pivoting at 3 rd iteration Ideato
  35. Salto in alto
  36. Container rovesciati nel porto Atleta inciampato ai blocchi di partenza
  37. That's very lean! Getting an even input stream is reducing muri. Muri must be fought on a political level, we must not fight against normal variance of input on a tactical level
  38. sniper
  39. High ROI by healthy cash flow Higher minimum quality
  40. timone
  41. Gruppo di lavoro
  42. Immagine cabonara, basista, infilitrato
  43. Festa sfasciona
  44. Grafico up
  45. (?) hofstadter?
  46. caramellina
  47. visto
  48. Foglio bianco
  49. I wouldn't do it with other people. Ideato is skilled enough and I am talking of soft skills too. Well, I am talking of soft skills first!
  50. PA is not good, OK. So what? Big companies ar not godd. So what? Budget driven business is not that suitable. So what?
  51. How you do something is strictly related to the context, the target and the stakeholders. Truck racing, rallies, F1 and dragster are all about being the fastest. No one is trying to build a one-size-fits-all car. And nobody gets amazed by this. When the need for high performance kicks in, we must leave something behind.