Fact 1. Consultancy is disfunctional: no truly lean business can accept the idea that consultancy isn’t waste.
Fact 2. Consultancy only scales in a linear way. We all want to be shamelessly rich.
Fact 3. Contracts, quotations and rituals are a waste: no start-up was built upon paper.
Fact 4. Venture capitals are to money what we can be to know how
Bringing these 4 facts together and experimenting on field during the whole 2011 I want to tell you about my new business model (canvas) and common pitfalls trying to support start-ups the lean way, keeping an eye on Taleb's Black Swan.