Presentation by Jana Desiatnikova for students in our Sote ICT clubs on lean startup tool called Business Model Canvas with explanation and example of Sote Hub.
4. Value Proposition
Define your business
• What value are you delivering to customer?
• What problem are you helping to solve?
• Which need are you satisfying?
• What benefits do your products bring?
• How are you adding value?
5. Low IT and work
skills and the
lack of work or
business
opportunities
6.
7. Customer Segments
DefineYour Customers
• Who are my customers?
• How do they buy?
• What influences them?
• What customers do I want in the future?
• Make customer archetype (age, sex,
education, position, hobbies…)
10. • How do you reach your customers?
• Which channels are the most cost-efficient?
• List +/- of the ways of communication
• Channel phases:
• Awareness – Evaluation – Purchase –
Delivery – After sales
Channels
13. • What type of relationship does each of
your customer segment expect you to
establish?
• Have you established any relationships?
• What kind of relationships are you building?
• Look at your customer segments and
channels to see how you relate to your
customers
Customer Relationships
16. Define prices
• For what products are customers really willing
to pay?
• Which products contribute the most to your
revenue?
Where is the problem?
• Products, prices or communication?
Revenue Model
19. • What are the most important assets?
Types of resources
• Physical – Intellectual – Human – Financial
• List all to see where you can save
Key Resources
22. • Who are your key partners?
• Who are your key suppliers?
• Who helps you do your job successfully?
• Who are your potential future partners?
• What kind of partnership would improve
your business?
• Brainstorm
Key Partners
25. • What are the most important
actions you must take to operate
successfully?
Types of activities
• Production – Marketing - Problem
solving – Management - Network
Key Activities
28. • What are the most important costs ?
• Which key resources and key activities are
most expensive?
• List your costs
• Is your business more cost driven or value
driven?
Cost Structure