Session held at DrupalCon Munich on Aug 23rd 2012, session description: "As a UX professional you've probably found yourself forced to argue for the importance of UX in a project. You've probably heard people say that UX is of little importance. And as a designer it's not always easy to explain why UX matters. But UX needs to be justified. And it's your job to do so. In this session I will present ways to convince even project managers from hell about the value of UX."