Slides from 20x20 iPhone Dev get-together

1. Greener Pastures
greenerpastures.dk

2. Greener Pastures
http://greenerpastures.dk

3. Greener Pastures
http://greenerpastures.dk

4. Greener Pastures
http://greenerpastures.dk
MitKBH for iPhone
■ Live 1. november
■ Downloads: 7.634 (Denmark)

5. Greener Pastures
http://greenerpastures.dk
MitKBH for iPhone
■ Live 1. november
■ Downloads: 7.634 (Denmark)
■ Free

6. Greener Pastures
http://greenerpastures.dk

7. Greener Pastures
http://greenerpastures.dk
Version 2 – Feedback
■ Ratings, reviews, pictures
■ Recommendations
■ Tip a friend

8. Greener Pastures
http://greenerpastures.dk
Version 3 – Social App
■ I’m at…
■ Where are my friends?
■ Shared lists
■ Shared tour plan
■ Bar crawl

9. Greener Pastures
http://greenerpastures.dk
Lessons learned
(Marketing)

10. Greener Pastures
http://greenerpastures.dk
1. Get into top 10
7 x downloads

11. Greener Pastures
http://greenerpastures.dk
2. App Store is not
enough

12. Greener Pastures
http://greenerpastures.dk
3. Twitter & Facebook
are ok buzz-starters

13. Greener Pastures
http://greenerpastures.dk
4. Bugs will hurt your
ratings… Badly

14. Greener Pastures
http://greenerpastures.dk
5. But ratings don’t
seem to matter much

15. Greener Pastures
http://greenerpastures.dk
6. Apple is soooooooo
slow – even with
patches

16. Greener Pastures
http://greenerpastures.dk
7. Pay attention to
categories and
keywords!

17. Greener Pastures
http://greenerpastures.dk
8. Ideas are cheap –
execution is
everything

18. Greener Pastures
http://greenerpastures.dk
9. Wanna make money?
e Danish market is
too small.
Make a global App

19. Greener Pastures
http://greenerpastures.dk
10.Free App as a show-
case works ne

20. Greener Pastures
http://greenerpastures.dk
11.Recipe for a
successful app*:
- local
- up-to-date
- quality data
- fast and simple
- nice GUI
* Games and tools are another story…

21. Greener Pastures
http://greenerpastures.dk
Feedback, ideas,
joint projects? jens@greenerpastures.dk
@jenswilly
jakob@greenerpastures.dk
If it’s fun, we’d @jakobam
love to play!