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Jaica Kinsman, Web Community Specialist at Guiding Stars Licensing Company addresses how jumping into social media can help you create a buzz, listen to and build your community, establish "street teams," and get your colleagues online. She's been using social media to build awareness and knowledge about the popular Guiding Stars program.
From MMA 2009 Seminar: Social Media Strategies: You're tuned in and logged on. Now what