Facebook For Business in 15 Minutes

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Optimize your Facebook presence for your business in 15 minutes.

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Facebook For Business in 15 Minutes

  1. 1. Advancedacebook minutes in 15
  2. 2. Promote  Your  Content  and  Drive  Fans  to  your  WebsiteVideos on YouTube Guiding Stars Blog
  3. 3. Spread  the  Word Promote content through social media messaging This helps Spread The Word and drive traffic to your company blog. • Send a tweet from your Twitter account • Post a Featured Discussion Topic in your LinkedIn group • Post a Facebook update on your Fan Page WallGuiding Stars Blog • Add a photo from your blog post to Flickr • Feature your video on your YouTube channel
  4. 4. Facebook  for  BusinessPagesCreate a Fan Page to establish yourbrand presence.News Feed and SearchOptimize your posts for the NewsFeed and optimize your Page forFacebook Search.Optimize your Websitefor FacebookEnable your web pages for the OpenGraph to control how your informationis organized and indexed inFacebook.
  5. 5. Facebook  for  BusinessPagesCreate a Fan Page to establish yourbrand presence.News Feed and SearchOptimize your posts for the NewsFeed and optimize your Page forFacebook Search.Optimize your Websitefor FacebookEnable your web pages for the OpenGraph to control how your informationis organized and indexed inFacebook.
  6. 6. Facebook  for  BusinessPagesCreate a Fan Page to establish yourbrand presence.News Feed and SearchOptimize your posts for the NewsFeed and optimize your Page forFacebook Search.Optimize your Websitefor FacebookEnable your web pages for the OpenGraph to control how your informationis organized and indexed inFacebook.
  7. 7. Fan  PageProfile Picture Photostrip the180 x 540 pixels latest photos your Page has tagged itself inCustom Tabs- Used for contests, special promotions, web pages, etc.- Up to 9 tab applications above the fold menu, or 8 and a “More” button- Drag and drop tabs to change orderFeatured Likes promoteyour related brands orcompanies
  8. 8. Drive  Traffic  to  Related  Pages  with  Featured  Likes
  9. 9. Turn on Featured Likesfrom the Admin Page Featured Likes promote related brands, companies or affiliations
  10. 10. Page  TabsApplicationsEnhance your Page with applicationsthat involve your customers.Static FBMLCustom modules that allow you to addyour own HTML - as of 3/30/11 app can nolonger be added to Pages.iFramesEngage your fans with rich customcontent from your web server -generate buzz with contests and polls.
  11. 11. Page  TabsApplicationsEnhance your Page with applicationsthat involve your customers.Static FBMLCustom modules that allow you to addyour own HTML - as of 3/30/11 app can nolonger be added to Pages.iFramesEngage your fans with rich customcontent from your web server -generate buzz with contests and polls.
  12. 12. Page  TabsApplicationsEnhance your Page with applicationsthat involve your customers.Static FBMLCustom modules that allow you to addyour own HTML - as of 3/30/11 app can nolonger be added to Pages.iFramesEngage your fans with rich customcontent from your web server -generate buzz with contests and polls.
  13. 13. News  FeedThe center of the Facebookhomepage: one giant feedWhenever someone becomes a fan ofyour Page, the news appears in theirMini Feed and their friendsʼ News feeds.Optimize your contentfor the streamPeople arenʼt going to go to your Pageevery day, so you need to optimize yourcontent for the News Feed. Make sure toencourage comments and likes.
  14. 14. be social be transparent ask educateengage put the human side firsthave real conversations interactrecommend join build referralsparticipate encourage be activeshare learn establish meaningful relationshipsbring your real voice discoverlisten discuss build your brand mentorbe authentic build community stimulate discussions
  15. 15. Open  GraphTurn your websites intoGraph objects.With the Open Graph you can:• Publish updates to your Likerʼs stream• Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page• Access analytics tools through Facebook Insights: “Insights for Your Domain”You can also associate an image to display withyour content when itʼs published in the news feed.Sample Tags:“og:description” provides one or twosentences to display in the newsfeed“og:image” specifies which thumbnail picture touse
  16. 16. Fans = Inbound Links
  17. 17. The  Value  of  “Likes”Links are being replaced by LikesSEO: Likes are gaining momentum ontraditional link-back algorithms• Context + authority + social graph• Facebook Likes are more valuable than tweets• Sites that use the Like button with “Show Faces” enabled get 2.3 times higher click- through rates. “Like” Box Grow your Page audience with Facebookʼs “Like” Box.“Like” ButtonLets users easily share your content withtheir friends on Facebook - creates a storyin their friendsʼ News Feeds with a link toyour website.
  18. 18. Facebook Connect “Like” Box“Like” Button
  19. 19. PromoteGet more inbound linksby linking to your Pageon all your websites• Boosts your PageRank• Establishes proof of ownership (official page)
  20. 20. Jaica KinsmanJ Kinsman Studios- Executive Producer, Digital at MaineToday Media,Maines largest media company.- President, J Kinsman Studios, web strategy and socialmedia marketing for small businesses.- Co-Founder, Social Media FTW, New Englandʼs premiersocial media marketing conference.www.jkinsmanstudios.comjaica.kinsman@gmail.com

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