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Facebook For Business

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Facebook For Business

—presentation from the Social Media FTW Fall Conference #ftw09

Published in: Technology, Business
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Facebook For Business

  1. acebook For Business Jaica Kinsman J Kinsman Studios LLC
  2. “Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.” Forrester - The Future of the Social Web
  3. acebook is the worldʼs largest social network
  4. acebook is the worldʼs largest social network 300 million Monthly Active Users
  5. On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users
  6. On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users Facebook is expected to do more than $550 million by the end of the year
  7. On Tuesday, Facebook said it had become “free cash flow positive” this past quarter acebook is the worldʼs largest social network 300 million Monthly Active Users Facebook Mobile now connecting 65 million people Facebook is expected to do more than $550 million by the end of the year
  8. Advertising
  9. Advertising Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January.
  10. Advertising Facebook had 14.7 percent share of display ad views in the US for August, 2009, up from 1.8 percent in January. Nielsen and Facebook Announce Ad Partnership Facebook announced a deal with audience research firm Nielsen this morning, where the firm will gather ad- effectiveness data from within Facebook to share with agencies and advertisers.
  11. What do I use it for?
  12. What do I use it for? Humanize your brand - add personality
  13. What do I use it for? Humanize your brand - add personality Monitor your brand
  14. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service
  15. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building
  16. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration
  17. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations
  18. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking
  19. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking Thought Leadership
  20. What do I use it for? Humanize your brand - add personality Monitor your brand Customer Service Loyalty-building Collaboration Public Relations Networking Thought Leadership Customer Acquisition
  21. real-time search
  22. real-time search status tagging
  23. real-time search status tagging post to Twitter directly from Facebook
  24. real-time search status tagging post to Twitter directly from Facebook Facebook Connect
  25. real-time search status tagging post to Twitter directly from Facebook Facebook Connect vanity URLs
  26. Facebook ecosystem News Feed Vanity URL/username Wall Comment Like Mobile Chat Profile Stats Share Networks Events Prototypes Facebook Connect Pages Ads Groups Notes Applications Real-time search Tagging Virtual gifts Widgets
  27. Facebook ecosystem Applications Stats Facebook Connect News Feed Tagging Comment Networks Wall Like Share Mobile Events Chat Widgets Notes Groups Pages Virtual gifts Real-time search Profile Prototypes Vanity URL/username Ads
  28. h ct c ar e Facebook ecosystem setoN n se n Ads o e C P ro to ty p es m k New o i l-t o b s Fe ea e Com c Like ment ed R F a Sha re Networks Wall Events gn ig Grou ga ps T sta Virtual gifts Va Cha t tS nity Widgets s UR ns ge l L/u ic atio Pa A pp se eliboM elfiorP rn am e
  29. News Feed
  30. News Feed
  31. Fan Page
  32. Business Dashboard and Insights Tool
  33. Fan Box Widget
  34. Apps for Doing Business on Facebook Networked Blogs
  35. Apps for Doing Business on Facebook Networked Blogs Notes (Default App)
  36. Apps for Doing Business on Facebook Networked Blogs Flickr Badge Notes (Default App)
  37. Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
  38. Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
  39. Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
  40. Vitaminwater's Facebook Flavorcreator http://www.youtube.com/watch?v=kxZkaEge0R8 a web 2.0 way to get your vitamins
  41. Vitaminwater Crowdsources New Flavor Through Facebook App 1. Go to http://facebook.com/vitaminwater. 2. You pick the vitamins. You pick the flavor. 3. Design your bottle. 4. Get paid.
  42. The result, so far?
  43. The result, so far? Vitaminwater gained 323,000 fans in one week.
  44. 3OH!3, Cadburyʼs Wispa, Vitaminwater Lead Fastest Growing Facebook Pages
  45. Facebook Connect
  46. Facebook for iPhone
  47. Facebook for iPhone
  48. Facebook for iPhone
  49. Facebook for iPhone
  50. Facebook for iPhone
  51. Facebook for iPhone
  52. Facebook for iPhone
  53. Facebook for iPhone
  54. Facebook for iPhone
  55. Seesmic Desktop
  56. Build Community • Invite influencers and advocates to test the community • Encourage interaction through conversations • Encourage conversation between customers • Keep it real - Keep it relevant • Integrate with other websites • Encourage your employees to join • Tell all your friends

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