Facebook 201: Take Your Facebook Marketing to the Next Level

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So you’re on Facebook, and maybe you have a page for your business…now what? Here's some advanced techniques for building your business, your brand, and your personal profile on Facebook. You’ll learn about powerful landing pages, Facebook targeted advertising, engaging your community and more.

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Facebook 201: Take Your Facebook Marketing to the Next Level

  1. 1. Advanced acebook
  2. 2. 500 million users Average user has 130 friends Average interested user spends more time on Facebook per day than Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined
  3. 3. Fan Page Fan Page Your brand presence on Facebook
  4. 4. Fan Page Fan Page Your brand presence on Facebook http://pagedata.insidefacebook.com/leaderboard/
  5. 5. News Feed The center of the Facebook homepage Usersʼ friendsʼ Mini Feeds are streamed in one giant feed
  6. 6. Whenever someone becomes a fan of your Page, that news appears in their Mini Feed and their friendsʼ News Feeds
  7. 7. Fans = Inbound Links
  8. 8. Basic SEO Vanity URL Tabs Every field gives you value About box
  9. 9. Basic SEO Every field gives you value Info Tab
  10. 10. Basic SEO Every field gives you value Info Tab Static FBML
  11. 11. Custom Landing Page http://pagedata.insidefacebook.com/page/view/353094/
  12. 12. Custom Landing Page http://www.facebook.com/cocacola
  13. 13. Landing Page Create a unique experience for fans v nonfans
  14. 14. Landing Page Create a unique experience for fans v nonfans
  15. 15. Custom Tabs Static FBML Upcoming Shows
  16. 16. Custom Tabs Static FBML Upcoming Shows Photo Gallery
  17. 17. Custom Tabs Static FBML Upcoming Shows Photo Gallery Video Player
  18. 18. Attach Links
  19. 19. Attach Links
  20. 20. Rich Media
  21. 21. Rich Media
  22. 22. Rich Media
  23. 23. Rich Media
  24. 24. Blog Notes (Default App) Networked Blogs
  25. 25. NetworkedBlogs
  26. 26. News Feed The center of the Facebook homepage Usersʼ friendsʼ Mini Feeds are streamed in one giant feed
  27. 27. News Feed Optimization (NFO) The strategy for posting content on your Facebook Page, with the goal of having it show up frequently in your fansʼ news feeds EdgeRank Facebookʼs formula for determining which items show up in the News Feed • affinity • weight • recency
  28. 28. be social be transparent ask educate engage put the human side first have real conversations interact recommend join build referrals participate encourage be active share learn establish meaningful relationships bring your real voice discover listen discuss build your brand mentor be authentic build community stimulate discussions
  29. 29. Mint
  30. 30. Mint
  31. 31. Mint
  32. 32. Mint
  33. 33. Mint
  34. 34. Mint
  35. 35. Mint
  36. 36. Mint
  37. 37. Mint
  38. 38. Mint
  39. 39. Promote Promote content through social media messaging This helps Spread The Word and drive traffic to the Guiding Stars Blog • Sent a tweet from our Guiding Stars account • Posted a Featured Discussion Topic in the Guiding Stars LinkedIn group • Posted a Facebook update on our Wall Guiding Stars Blog • Added a photo of the plated meal to Flickr • Made it the Featured video on the Guiding Stars YouTube channel
  40. 40. GuidingStars.com
Traffic
Sources
  41. 41. Insights Google Analytics
  42. 42. Promote Tag Business Rich Media Partners Create Event Advertise Event
  43. 43. You can target your Facebook Ad by location, keywords, connections, friends of connections, relationship, age, birthday, education, sex, workplace and language
  44. 44. Ad Manager
  45. 45. Social Plugins Like Box
  46. 46. Social Plugins
  47. 47. Promote
  48. 48. Jaica
Kinsman J
Kinsman
Studios I am president of J Kinsman Studios, a social media marketing, strategy and design company. My company focuses on user-centric solutions and interactive media experiences that spark conversation, increase brand awareness and drive traffic. I am a graduate of Bowdoin College and I reside in Portland, ME. I am one of the cofounders of Social Media FTW along with Chrystie Corns and Rich Brooks and I am also responsible for internet marketing and community engagement for the Guiding Stars Licensing Company. www.jkinsmanstudios.com jaica.kinsman@gmail.com

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