Soundstreams Presentation by Jaki Levy

1,233 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,233
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Soundstreams Presentation by Jaki Levy

  1. 1. New Media Strategies & Paradigms | Jaki Levy
  2. 2. Misnomer as Case Study New Paradigms New Spaces New Media Strategies & Paradigms | Jaki Levy
  3. 3. thank you New Media Strategies & Paradigms | Jaki Levy
  4. 4. http://shifthappens.wikispaces.com/ New Media Strategies & Paradigms | Jaki Levy
  5. 5. Social media strategy “You can’t approach new media with old thinking.” New Media Strategies & Paradigms | Jaki Levy
  6. 6. excercise New Media Strategies & Paradigms | Jaki Levy
  7. 7. Jason Lani Brooke New Media New Strategies New Roles New Media Strategies & Paradigms | Jaki Levy
  8. 8. New Media Strategies & Paradigms | Jaki Levy
  9. 9. Jason Lani Brooke New Paradigms for New Media New Media Strategies & Paradigms | Jaki Levy
  10. 10. New Media Strategies & Paradigms | Jaki Levy
  11. 11. “For people who want to be better informed, the Internet itself is the key. For those who want to join the process, the Web is where we merely start.” - Dan Gillmor, We the Media New Media Strategies & Paradigms | Jaki Levy
  12. 12. Picture of Audience USER GENERATED CONTENT Feedback from flickr or site New Media Strategies & Paradigms | Jaki Levy
  13. 13. CUSTOMERS v AUDIENCE • Deepen - connect with previous audience members. • Broaden - NEW audience members who are current base. Familiar community, but new folks. • Diversifying - New audience members from new communities. New Media Strategies & Paradigms | Jaki Levy
  14. 14. How we won IdeaBlob by deepening our relationships New Media Strategies & Paradigms | Jaki Levy
  15. 15. Nine Inch Nails High Quality, Downloadable Recordings Video remixes Fan Media ARG’s New Media Strategies & Paradigms | Jaki Levy
  16. 16. (+) * Steve Reich in Toronto * NIN Downloads (live) (-) (+) Distribution *tech Latest (mp3’s, streaming, podcasts) (-) Quality New Media Strategies & Paradigms | Jaki Levy
  17. 17. PUSH or PULL ? New Media Strategies & Paradigms | Jaki Levy
  18. 18. Jason Lani Brooke How can you reach us? New Media Strategies & Paradigms | Jaki Levy
  19. 19. Jason Lani Brooke How should you reach us? New Media Strategies & Paradigms | Jaki Levy
  20. 20. PUSH or PULL ? •Peer-to-Peer campaign: are you letting your audiences work for you? •Do you provide links to videos + social network in emails? •Syndicating: where else does it go? •How are you using this to draw in NEW audiences (outside your own site)? •Are you allowing audiences to embed, download or stream your content? New Media Strategies & Paradigms | Jaki Levy
  21. 21. New Media Strategies & Paradigms | Jaki Levy
  22. 22. Group Action Just Got Easier -Clay Shirky “Here Comes Everybody” Sharing Conversation Collective Action New Media Strategies & Paradigms | Jaki Levy
  23. 23. Group Action Just Got Easier New Media Strategies & Paradigms | Jaki Levy
  24. 24. Group Action Just Got Easier New Media Strategies & Paradigms | Jaki Levy
  25. 25. Freemium New Media Strategies & Paradigms | Jaki Levy
  26. 26. Freemium : CALYPSO New Media Strategies & Paradigms | Jaki Levy
  27. 27. thoughts ? New Media Strategies & Paradigms | Jaki Levy
  28. 28. Jaki Levy jaki@misnomer.org www.misnomer.org www.jakilevy.com New Media Strategies & Paradigms | Jaki Levy

×