Soundstreams Presentation by Jaki Levy

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  • Soundstreams Presentation by Jaki Levy

    1. 2. Misnomer as Case Study New Paradigms New Spaces
    2. 3. thank you
    3. 4. http://shifthappens.wikispaces.com /
    4. 5. <ul><li>Social media strategy “You can’t approach new media with old thinking.” </li></ul>New Media Strategies & Paradigms | Jaki Levy
    5. 6. excercise
    6. 7. New Strategies New Roles New Media Strategies & Paradigms | Jaki Levy New Media Lani Jason Brooke
    7. 9. New Paradigms for New Media New Media Strategies & Paradigms | Jaki Levy Lani Jason Brooke
    8. 11. New Media Strategies & Paradigms | Jaki Levy “ For people who want to be better informed, the Internet itself is the key. For those who want to join the process, the Web is where we merely start.” - Dan Gillmor, We the Media
    9. 12. Picture of Audience Feedback from flickr or site USER GENERATED CONTENT New Media Strategies & Paradigms | Jaki Levy
    10. 13. <ul><li>Deepen - connect with previous audience members. </li></ul><ul><li>Broaden - NEW audience members who are current base. Familiar community, but new folks. </li></ul><ul><li>Diversifying - New audience members from new communities. </li></ul>CUSTOMERS v AUDIENCE
    11. 14. How we won IdeaBlob by deepening our relationships
    12. 15. Nine Inch Nails ARG’s High Quality, Downloadable Recordings Video remixes Fan Media
    13. 16. Quality Distribution (-) (-) (+) (+) * Latest tech (mp3’s, streaming, podcasts) Steve Reich in Toronto * (live) NIN Downloads *
    14. 17. PUSH or PULL ?
    15. 18. How can you reach us? New Media Strategies & Paradigms | Jaki Levy Lani Jason Brooke
    16. 19. How should you reach us? New Media Strategies & Paradigms | Jaki Levy Lani Jason Brooke
    17. 20. • Peer-to-Peer campaign: are you letting your audiences work for you? • Do you provide links to videos + social network in emails? • Syndicating: where else does it go? • How are you using this to draw in NEW audiences (outside your own site)? • Are you allowing audiences to embed, download or stream your content? PUSH or PULL ?
    18. 22. Group Action Just Got Easier -Clay Shirky “ Here Comes Everybody” Sharing Conversation Collective Action
    19. 23. Group Action Just Got Easier
    20. 24. Group Action Just Got Easier
    21. 25. Freemium
    22. 26. Freemium : CALYPSO
    23. 27. thoughts ?
    24. 28. Jaki Levy [email_address] www.misnomer.org www.jakilevy.com

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