Jake Soderberg | Recycling Presentation | Leadership & Management | University of St. Thomas

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Jake Soderberg - Recycling Presentation - Leadership and Management - University of St. Thomas
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Jake Soderberg | Recycling Presentation | Leadership & Management | University of St. Thomas

  1. 1. University of St. Thomas Group PresentationLeadership & Management Spring 2009<br />Petra Incorporated<br />Jake Soderberg, Lauren Becker, Joe Bennek, <br />Kevin Rehder, Marcell Walker <br />click to visit my website Jake-Soderberg<br />
  2. 2. PresentationAgenda<br />Petra’s vision and mission <br />Cost of doing business<br />Strategic marketing strategies<br />Waste audit<br />ABC investment<br />Competitors and SWOT <br />Conclusion and Q & A<br />2<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  3. 3. CompanyVision<br />Values solid as a rock<br />“Model the Way”<br />Promote ethical and profitable decisions <br />Inspire others to live eco-friendly<br />Gain trust and encourage our clients’ heart<br />3<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  4. 4. Mission Statement<br />A waste audit firm that reduces waste and increases efficiency and harmony among people, profit and planet in small businesses.<br />4<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  5. 5. Petra Operating Cost<br />Expenses: 5 employees. 5 computers. Transportation to businesses.<br />Revenue: Fee we charge for our service<br />We are profitable because of our lack of expenses. Our employees work from home and it only requires one person to physically audit a business. All communication is done via the Internet.<br />5<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  6. 6. Petra Balance Sheet<br />Petra Incorporated <br />Balance Sheet<br />Cash Assets 4/30/09 4/30/10<br />Cash and Cash Equivalents 5300 17600<br />Accounts Receivable 27600 27200<br />Prepaid Assets 1900 2500<br />Equipment 60000 89000<br />Total assets 94800 136300<br />Current Liabilities<br />Accounts Payable 7000 15000<br />Salary Payable 7800 46300<br />Note Payable to Investors 80000 75000<br />Total Liabilities 94800 136300<br />6<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  7. 7. Petra Income Statement<br />Analysis Revenue 175,000 228,700<br />Salary Expense -46300 -46300<br />Operating Expenses -10050 -15500<br />Tax Expense -9500 -12,450<br />Net Income 109,150154,450<br />7<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  8. 8. Company Overview<br />Employees work out of the home. <br />Eliminates cost of rent, allows flexibility and optimization of employees. <br />One auditor per business transaction.<br />Reduces transportation costs. Enables each employee to conduct audit. <br />Communicate with each other free, via Internet <br />Only fee is monthly Internet bill. Reduces costs of phone and mail. <br />8<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  9. 9. Market Analysis<br />Target Market<br />Small business definition: a business is considered a small business when it makes under a certain amount or has less than roughly 500 employees (Small Business Administration).<br />“Minnesota has 464,946 small businesses, according to the most current federal data available” (Minnesota Small Business).<br />9<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  10. 10. Marketing Strategy<br />According to an article by BusinessWeek, when companies began to focus on energy savings they must rely on companies that provide and install “clean technology” (Global Warming on Main Street). There is an opportunity for a new business to connect companies that want to focus on energy savings but do not have time or knowledge to implement needed changes.<br />10<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  11. 11. Marketing Strategy Cont.<br />Product<br />Our company will provide an auditing and referral service that combines best energy saving practices, clean technology, and the efficient use of human employees and office space.<br />Local window companies, heating/air conditioning, recycling companies, Minnesota Composting, Inc., etc. <br />11<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  12. 12. Marketing Strategy Cont.<br />Pricing<br />Our company has no office space or overhead costs so we will charge our clients for labor by the hour.<br />Our clients will save a lot of money through our energy savings recommendations.<br />“According to the EPA's Energy Star Small Business program, small firms can save between 20% and 30% on their energy bills through off-the-shelf cost-effective efficiency upgrades” (Global Warming on Main Street).<br />12<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  13. 13. Marketing Strategy Cont.<br />Promotion<br />We will focus our marketing efforts in growing our business through word of mouth, educational presentations, and client referrals.<br />Other promotion and marketing activities will include having a strong web presence and attending energy related trade shows.<br />13<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  14. 14. Marketing Strategy Cont.<br />Place of Distribution<br />Our company employees will perform all auditing and other related activities either from home, communicating through e-mail and or phone.<br />14<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  15. 15. Why Be Energy Efficient?<br />It is important to preserve our planet. <br />Wasting is expensive. <br />Using too many resources make people less efficient. <br />Wasting energy leads to lower standards of living, higher costs, shrinking income, and social anxiety. <br />Moving the economy toward resource productivity can increase overall levels and quality of employment while reducing the impact we have on the environment. <br />15<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  16. 16. What Is A Waste Audit?<br />A waste audit is a formal, structured process used to quantify the amount and types of waste being generated by an organization.<br />Information from audits will help identify current waste<br />Being waste-wise can mean: <br /> 1. more efficient and effective organization <br /> 2. reduced waste management costs <br /> 3. better use of limited natural resources.<br />http://aesop.rutgers.edu/~envpurchase/basics_cycle_audits.htm#what<br />16<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  17. 17. Service: Making Businesses Sustainable For The Future<br />Analyze the use of people and time<br />Analyze the use of space<br />Evaluate the use of supplies<br />Business to business referrals<br />Education and follow up services<br />17<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  18. 18. Why Do I Need A Waste Audit?<br />To determine the waste types and physical locations to be audited. Some examples of audit objectives could be: <br />Determine composition and quantities of waste being generated <br />Measure effectiveness of existing waste management systems <br />Identify opportunities for improving waste management systems and strategies <br />Collect baseline data for measuring the effectiveness of waste minimization strategies.<br />18<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  19. 19. What Does A Waste Audit Involve?<br />Set flexible short and long term audit goals for the reduction of waste at the facility<br />Notify company staff of the waste reduction program<br /> Encourage employee’s participation as being essential to the success of the waste reduction program<br />Continue to perform periodic audits to monitor waste <br />Reduction over time and implement modifications as needed<br />http://www.solidwastedistrict.com/projects/waste_audit.htm<br />19<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  20. 20. Waste Audit: The 4 Parts<br />1. PLAN the audit carefully and define the study area <br />Good planning is essential to ensuring the audit goes smoothly. <br />2. COLLECT the waste from the study area <br />Cleaners or waste contractors can collect the waste for you.<br />20<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  21. 21. Waste Audit: The 4 Parts Cont.<br />1. PLAN the audit carefully and define the study area <br />Good planning is essential to ensuring the audit goes smoothly. <br />2. COLLECT the waste from the study area <br />Cleaners or waste contractors can collect the waste for you.<br />21<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  22. 22. Waste Audit: The 4 Parts Cont.<br />3. SORT the waste into different categories and record the data <br />Sorting the waste is the interesting part. <br />4. ANALYSE the data and write up the results <br />Once all the waste is sorted you will have a large number of data sheets showing the quantity of waste by material categories.<br />22<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  23. 23. ABC Investment Audit: People<br />Hours in the office<br />Personal tasks<br />Working from home<br />23<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  24. 24. ABC Investment Audit: Space<br />Renting entire floor in IDS Center<br />Multiple offices sitting empty<br />Trading room<br />Storage spaces/ Basement storage<br />Conference rooms<br />Break room/Kitchen<br />24<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  25. 25. ABC Investment Audit: Supplies<br />Excessive paper use<br />Copy machines<br />Computers and personal printers<br />Lack of recycling<br />25<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  26. 26. Competitive Edge<br />Why we will be successful<br />Strong Values<br />Leaders in the waste auditing industry<br />Companies effect on environment<br />Economy<br />26<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  27. 27. SWOT Analysis<br />Strengths<br />Inexpensive<br />Size of company<br />Communication<br />Weaknesses<br />Small and unknown<br />Hard to get foot in door<br />No office<br />27<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  28. 28. SWOT Analysis Cont.<br />Opportunities<br />Relatively new with few competitors<br />Large market<br />Promote other companies<br />Government tax breaks<br />Threats<br />Similar companies<br />Waste management from within<br />Government agencies<br />28<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  29. 29. List Of Competitors<br />Waste Reduction Consultants<br />Kessler Consulting, Inc.<br />29<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />
  30. 30. Conclusion<br />Petra helps small businesses run with efficiency<br />Petra models the way in our own business model<br />Petra inspires others to work efficiently by minimizes waste of people, place, and profit<br />30<br />Petra Incorporated | Dunwoody College connect with me at www.jakesoderberg.com<br />

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