Youth Trends Don’t Let Jay-Z Intimidate You, Make Him Work for You!!
Mark Graham and Lyndsay Borschke Who we are
In the next 60 minutes … <ul><li>  </li></ul><ul><li>An overview of emerging youth trends for 2010, specifically as it rel...
Macro Trends
Celebrity Influence <ul><li>Justin Timberlake, Jay-Z, Hilary Duff, Jonas Brothers, Miley Cyrus </li></ul><ul><li>Shaping t...
 
 
 
Self expression    <ul><li>Wearing your ideology/culture on your sleeve </li></ul><ul><li>Walking billboards & demanding s...
Slogan Tees
Obama Tees
 
Speed Sourcing <ul><li>Global production means trends have a shorter life span  </li></ul><ul><li>Kids have access to new ...
 
 
Crowd Sourcing/social media   Camp contest to create 2010 design
 
 
Current Styles
Hip Hop  <ul><li>Remains a huge influence on street wear </li></ul><ul><li>80's style footwear </li></ul><ul><li>Bling </l...
 
Mixing Skate/Surf/Street    <ul><li>- Growing interest in the &quot;hipster lifestyle/NEO HIPPY </li></ul><ul><li>Delibera...
 
 
Durability is cool   <ul><li>Denim, plaid, textured material </li></ul><ul><li>Denim jackets, plaid, fur hats, return of 3...
 
 
Retro Inspiration <ul><li>Focus on the 80's and 90's, All over prints, neons, contrasting colors, band style shirts </li><...
 
 
For girls only  <ul><li>Longer, slim fitting hoodies for women </li></ul><ul><li>Leggings </li></ul>
 
 
ACCESSORIES are big!   Belts, necklaces, bracelets...could be the recession, or the fight to promote individualism that dr...
 
 
Canadiana! Thank you Olympics
 
 
 
 
Retail Influences <ul><li>Hot retail: Quicksilver, Billabong, Abercrombie, Hollister, American Eagle, American Apparel, We...
The How To
How to incorporate the trends and minimize the risk <ul><li>Teens and tweens are fickle – you don’t want to be stuck with ...
How to maximize profits and reduce administrative headaches <ul><li>Leverage technology to showcase your merchandise progr...
 
 
Wrap Up
Final Thoughts <ul><li>Don’t let Jay-Z intimidate you. Just know who he is </li></ul><ul><li>Enhance your camp culture thr...
Resources <ul><li>Lookbook  http://lookbook.nu/ </li></ul><ul><li>Trendwatching  www.trendwatching.com </li></ul><ul><li>T...
 
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Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!

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Keeping up with youth trends is a moving target at the best of times.

This is especially true when it comes to fashion, clothing and branding - both offline and online. Appealing to teens and tweens is very challenging. Get the formula right and you have happy campers, a profitable merchandise program and a camp brand that remains strong throughout the year as campers and staff wear your merchandise and also talk about your camp brand on Facebook, Twitter and other social media properties. Get the formula wrong, and this fickle market will be very reluctant to buy, unless they are forced to. Never a recipe for success.

This presentation focuses on emerging youth trends for 2010 and how to capitalize on these trends to build a strong camp brand.

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Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!

  1. 1. Youth Trends Don’t Let Jay-Z Intimidate You, Make Him Work for You!!
  2. 2. Mark Graham and Lyndsay Borschke Who we are
  3. 3. In the next 60 minutes … <ul><li>  </li></ul><ul><li>An overview of emerging youth trends for 2010, specifically as it relates to merchandise and branding. </li></ul><ul><li>Tips on how to engage campers and staff using the web and social media properties </li></ul><ul><li>How to maximize profits and minimize administrative issues when designing a merchandise program. </li></ul>
  4. 4. Macro Trends
  5. 5. Celebrity Influence <ul><li>Justin Timberlake, Jay-Z, Hilary Duff, Jonas Brothers, Miley Cyrus </li></ul><ul><li>Shaping teens’ perceptions about themselves </li></ul><ul><li>Important to know who the players are </li></ul>
  6. 9. Self expression   <ul><li>Wearing your ideology/culture on your sleeve </li></ul><ul><li>Walking billboards & demanding styles </li></ul><ul><li>Individual identity </li></ul><ul><li>Art, music, cultural and political statements are heard loud and clear by way of slogan tees/hoodies/jewelry </li></ul>
  7. 10. Slogan Tees
  8. 11. Obama Tees
  9. 13. Speed Sourcing <ul><li>Global production means trends have a shorter life span </li></ul><ul><li>Kids have access to new designs/styles that are constantly changing </li></ul><ul><li>H&M, Forever 21 </li></ul><ul><li>Important to keep branding fresh annually </li></ul>
  10. 16. Crowd Sourcing/social media  Camp contest to create 2010 design
  11. 19. Current Styles
  12. 20. Hip Hop <ul><li>Remains a huge influence on street wear </li></ul><ul><li>80's style footwear </li></ul><ul><li>Bling </li></ul><ul><li>oversized tees </li></ul><ul><li>grillz, pimping cars </li></ul><ul><li>Hoodies </li></ul><ul><li>Canada Goose jackets/puffy jackets </li></ul>
  13. 22. Mixing Skate/Surf/Street   <ul><li>- Growing interest in the &quot;hipster lifestyle/NEO HIPPY </li></ul><ul><li>Deliberate display of ignoring the “trends” results in a trend. </li></ul><ul><li>Skinny jeans on guys, scarves, leather, tiny tees with vintage logos. </li></ul>
  14. 25. Durability is cool  <ul><li>Denim, plaid, textured material </li></ul><ul><li>Denim jackets, plaid, fur hats, return of 30's/40's workwear.   </li></ul>
  15. 28. Retro Inspiration <ul><li>Focus on the 80's and 90's, All over prints, neons, contrasting colors, band style shirts </li></ul>
  16. 31. For girls only <ul><li>Longer, slim fitting hoodies for women </li></ul><ul><li>Leggings </li></ul>
  17. 34. ACCESSORIES are big!   Belts, necklaces, bracelets...could be the recession, or the fight to promote individualism that drives this, or both
  18. 37. Canadiana! Thank you Olympics
  19. 42. Retail Influences <ul><li>Hot retail: Quicksilver, Billabong, Abercrombie, Hollister, American Eagle, American Apparel, West Beach, Lulu Lemon </li></ul>
  20. 43. The How To
  21. 44. How to incorporate the trends and minimize the risk <ul><li>Teens and tweens are fickle – you don’t want to be stuck with inventory that doesn’t sell </li></ul><ul><li>Offer select trendy items as part of your pre-order so you only produce what the kids have selected </li></ul><ul><li>Leverage trendy artwork on classic pieces </li></ul>
  22. 45. How to maximize profits and reduce administrative headaches <ul><li>Leverage technology to showcase your merchandise program and drive sales through vehicles such as: </li></ul><ul><ul><ul><li>Camp Website </li></ul></ul></ul><ul><ul><ul><li>Online Store </li></ul></ul></ul><ul><ul><ul><li>Facebook page </li></ul></ul></ul><ul><li>Utilize online stores to reduce paper and administrative time compiling orders </li></ul>
  23. 48. Wrap Up
  24. 49. Final Thoughts <ul><li>Don’t let Jay-Z intimidate you. Just know who he is </li></ul><ul><li>Enhance your camp culture through current trends </li></ul><ul><li>Understand the culture of your campers </li></ul><ul><li>Keep up with trends through artwork & design </li></ul><ul><li>Get your campers involved in the process </li></ul><ul><li>It’s okay to start slowly </li></ul><ul><li>Embrace social media as a marketing tool </li></ul><ul><li>Showcase your merchandise online </li></ul>
  25. 50. Resources <ul><li>Lookbook http://lookbook.nu/ </li></ul><ul><li>Trendwatching www.trendwatching.com </li></ul><ul><li>Threadless www.threadless.com </li></ul>

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