Keeping up with youth trends is a moving target at the best of times.
This is especially true when it comes to fashion, clothing and branding - both offline and online. Appealing to teens and tweens is very challenging. Get the formula right and you have happy campers, a profitable merchandise program and a camp brand that remains strong throughout the year as campers and staff wear your merchandise and also talk about your camp brand on Facebook, Twitter and other social media properties. Get the formula wrong, and this fickle market will be very reluctant to buy, unless they are forced to. Never a recipe for success.
This presentation focuses on emerging youth trends for 2010 and how to capitalize on these trends to build a strong camp brand.