Web Marketing And Social Media For Distributors Mark Graham   6/23/09
 
A Social Media Primer <ul><li>Social media consists of online conversations between real people - customers, employees, ve...
Why Invest in Social Media? <ul><li>New way of engaging clients </li></ul><ul><li>Point of differentiation </li></ul><ul><...
Social Media Tools <ul><li>Blogs </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Online video (YouTube) <...
Blogging Basics <ul><li>Write it Yourself  </li></ul><ul><li>Be Authentic </li></ul><ul><li>Have Fun </li></ul>
 
 
Product Comments and Ratings <ul><li>Client ownership </li></ul><ul><li>Builds credibility with “real” comments </li></ul>...
 
<ul><li>Online video platform </li></ul><ul><li>Free distribution for your content </li></ul><ul><li>Anyone can be a star ...
 
<ul><li>Microblogging platform </li></ul><ul><li>140 characters  </li></ul><ul><li>What are you doing … right now? </li></...
 
Proactive Sales Opportunities
Fan “shout-outs”
Fan “shout-outs”
Pitching for business  (not sure I personally like this approach, but you get the drift)
Effective PR Tool/Damage Control
<ul><li>Online photo sharing site </li></ul><ul><li>Tagging </li></ul><ul><li>Vehicle for promoting your corporate culture...
 
 
<ul><li>Online community of friends </li></ul><ul><li>Fan Pages & Groups </li></ul><ul><li>Emotional connection with your ...
 
 
<ul><li>Online community of business contacts </li></ul><ul><li>Online resume </li></ul><ul><li>Great prospecting tool </l...
 
<ul><li>Real Simple Syndication </li></ul><ul><li>Tool for having content “pushed” to you </li></ul><ul><li>Google Reader ...
Really Simple Syndication (RSS)
BE WARNED!  Social Media is not for everyone. <ul><li>People will sniff out the fakers. Be authentic. </li></ul><ul><li>En...
 
<ul><li>A meatball sundae is the unfortunate result of mixing two good ideas. </li></ul><ul><li>The meatballs are the foun...
RESOURCES <ul><li>Social Media Marketing in a Traditional Industry (Mark Graham) . Click  here </li></ul><ul><li>My Take o...
@RIGHTSLEEVE
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Web Marketing and Social Media for Promotional Distributors

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An overview of the primary social media properties and how they can be used to differentiate your promotional distributorship.

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Web Marketing and Social Media for Promotional Distributors

  1. 1. Web Marketing And Social Media For Distributors Mark Graham 6/23/09
  2. 3. A Social Media Primer <ul><li>Social media consists of online conversations between real people - customers, employees, vendors - using websites or online platforms. </li></ul>
  3. 4. Why Invest in Social Media? <ul><li>New way of engaging clients </li></ul><ul><li>Point of differentiation </li></ul><ul><li>Builds trust </li></ul><ul><li>Cost effective </li></ul><ul><li>Communication tool of the next generation </li></ul>
  4. 5. Social Media Tools <ul><li>Blogs </li></ul><ul><li>Product Comments and Ratings </li></ul><ul><li>Online video (YouTube) </li></ul><ul><li>Twitter/Flickr/Facebook/LinkedIn </li></ul><ul><li>RSS Feeds </li></ul>
  5. 6. Blogging Basics <ul><li>Write it Yourself </li></ul><ul><li>Be Authentic </li></ul><ul><li>Have Fun </li></ul>
  6. 9. Product Comments and Ratings <ul><li>Client ownership </li></ul><ul><li>Builds credibility with “real” comments </li></ul><ul><li>Ability to quickly react to negative feedback </li></ul>
  7. 11. <ul><li>Online video platform </li></ul><ul><li>Free distribution for your content </li></ul><ul><li>Anyone can be a star </li></ul>
  8. 13. <ul><li>Microblogging platform </li></ul><ul><li>140 characters </li></ul><ul><li>What are you doing … right now? </li></ul><ul><li>“ You are who you follow” </li></ul><ul><li>New distribution channel for your content </li></ul><ul><li>See what people are saying about you </li></ul>
  9. 15. Proactive Sales Opportunities
  10. 16. Fan “shout-outs”
  11. 17. Fan “shout-outs”
  12. 18. Pitching for business (not sure I personally like this approach, but you get the drift)
  13. 19. Effective PR Tool/Damage Control
  14. 20. <ul><li>Online photo sharing site </li></ul><ul><li>Tagging </li></ul><ul><li>Vehicle for promoting your corporate culture </li></ul>
  15. 23. <ul><li>Online community of friends </li></ul><ul><li>Fan Pages & Groups </li></ul><ul><li>Emotional connection with your products </li></ul>
  16. 26. <ul><li>Online community of business contacts </li></ul><ul><li>Online resume </li></ul><ul><li>Great prospecting tool </li></ul><ul><li>Online recommendations </li></ul>
  17. 28. <ul><li>Real Simple Syndication </li></ul><ul><li>Tool for having content “pushed” to you </li></ul><ul><li>Google Reader </li></ul><ul><li>Feedburner.com </li></ul><ul><li>Permission Marketing (Seth Godin) </li></ul>
  18. 29. Really Simple Syndication (RSS)
  19. 30. BE WARNED! Social Media is not for everyone. <ul><li>People will sniff out the fakers. Be authentic. </li></ul><ul><li>Ensure your marketing is not out of sync. </li></ul><ul><li>You don’t want a meatball sundae </li></ul>
  20. 32. <ul><li>A meatball sundae is the unfortunate result of mixing two good ideas. </li></ul><ul><li>The meatballs are the foundation, the things we need (and sometimes </li></ul><ul><li>want). These are the commodities that so many businesses are built </li></ul><ul><li>on. </li></ul><ul><li>The sundae toppings (hot fudge and the like) are the New Marketing, </li></ul><ul><li>the social networks, Google, blogs and fancy stuff that make people all </li></ul><ul><li>excited. </li></ul><ul><li>The challenge most organizations face: they try to mix them. They </li></ul><ul><li>attempt to slap new marketing onto old and end up with nothing but a </li></ul><ul><li>failed website. </li></ul><ul><li>Excerpt from Seth Godin’s Meatball Sundae </li></ul>
  21. 33. RESOURCES <ul><li>Social Media Marketing in a Traditional Industry (Mark Graham) . Click here </li></ul><ul><li>My Take on Twitter Click here </li></ul><ul><li>Seth Godin www.sethgodin.com </li></ul><ul><li>Twitterati www.twitterrati.com </li></ul>
  22. 34. @RIGHTSLEEVE

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