DOTGO

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DOTGO

  1. 1. text “jakemcgraw” to DOTCOM (368266) super simple sms with DOTGO Sunday, October 17, 2010
  2. 2. text “jakemcgraw” to DOTCOM (368266) presenter • jake mcgraw • developer at DOTGO • j.mcgraw@dotgo.com • @jakemcgraw Sunday, October 17, 2010
  3. 3. text “jakemcgraw” to DOTCOM (368266) sms rocks • push updates • higher engagement • always available Sunday, October 17, 2010
  4. 4. text “jakemcgraw” to DOTCOM (368266) sms sucks • dedicated short codes are expensive, slow and restrictive • sms aggregators are expensive • third party sms services suffer from the same issues • random shortcode, random keyword, did I mention really expensive?! Sunday, October 17, 2010
  5. 5. text “jakemcgraw” to DOTCOM (368266) solution • make sms apps more like web apps • own the access method • own the app code • remove the high cost • diminish third party interference Sunday, October 17, 2010
  6. 6. text “jakemcgraw” to DOTCOM (368266) DOTGO • build an sms app like a web app • instantly deploy code to your server • use your domain as a shortcode keyword • send, receive messages for free • access a ton of additional features • it’s good to go, right now! Sunday, October 17, 2010
  7. 7. text “jakemcgraw” to DOTCOM (368266) compare third party roll your own DOTGO service Sunday, October 17, 2010
  8. 8. text “jakemcgraw” to DOTCOM (368266) cmrl • concise message routing language • xml-based language for text messaging content • describes what happens when a user texts a domain name with a given keyword pattern • lives on your server Sunday, October 17, 2010
  9. 9. text “jakemcgraw” to DOTCOM (368266) hello world save index.cmrl to your domain root <?xml version="1.0" encoding="UTF-8"?> <cmrl xmlns:dotgo="http://dotgo.com/cmrl/1.0"> <match pattern="*"> <message> <content>DOMAIN.COM<br/> Hello World! </content> </message> </match> </cmrl> text domain to DOTCOM (368266) Sunday, October 17, 2010
  10. 10. text “jakemcgraw” to DOTCOM (368266) match hierarchy use match tags to create a hierarchy <?xml version="1.0" encoding="UTF-8"?> <cmrl xmlns:dotgo="http://dotgo.com/cmrl/1.0"> <match pattern="foo"> <match pattern=""> <message><content>Foo</content></message> </match> <match pattern="bar"> <message><content>Foobar</content></message> </match> </match> </cmrl> text domain foo or domain foo bar Sunday, October 17, 2010
  11. 11. text “jakemcgraw” to DOTCOM (368266) reply to navigate use a tags to create reply codes <?xml version="1.0" encoding="UTF-8"?> <cmrl xmlns:dotgo="http://dotgo.com/cmrl/1.0"> <match pattern=""> <message><content>Reply:<br /> <a query="domain foo" /> for foo<br /> <a query="domain foo bar" /> for foobar<br /></content></message> </match> <match pattern="foo"> <message><content>Foo</content></message> </match> <match pattern="foo bar"> <message><content>Foobar</content></message> </match> </cmrl> text domain then reply with 1 or 2 Sunday, October 17, 2010
  12. 12. text “jakemcgraw” to DOTCOM (368266) dynamic content use engine tags to generate messages <?xml version="1.0" encoding="UTF-8"?> <cmrl xmlns:dotgo="http://dotgo.com/cmrl/1.0"> <match pattern="time"> <engine href="http://domain.com/time.php" /> </match> </cmrl> <?php print '<message><content>'; print date('c'); print '</content></message>'; text domain time to get current time Sunday, October 17, 2010
  13. 13. text “jakemcgraw” to DOTCOM (368266) much more • subscriptions • DOTCOM (368266) • push updates • DOTNET (368638) • keyword • DOTORG (368674) corrections • DOTGOV (368468) • session variables • DOTEDU (368338) • analytics • Send any domain to • premium accounts DOTCOM Sunday, October 17, 2010
  14. 14. one more thing... • jQuery Mobile UI + CMRL • http://jakemcgraw.com/jqcon/convert.php? url=jakemcgraw.com • http://goo.gl/fQf5 Sunday, October 17, 2010
  15. 15. text “jakemcgraw” to DOTCOM (368266) sources • http://gigaom.com/2007/03/16/10-things-to- know-about-short-codes/ • http://dotgo.com/Support/Documentation/ • http://github.com/jakemcgraw/dotgo-jqcon- presentation Sunday, October 17, 2010

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