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JBoye16: Finding your way with Marketing Technology

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This deck was used for my 90-minute workshop at J Boye in Aarhus, Denmark in November of 2016.

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JBoye16: Finding your way with Marketing Technology

  1. 1. @jakedimare | #JBoye16 Digital Clarity Group Jake DiMare Head of Marketing #JBoye16 Lorem ipsum dolor sitsfsdf Finding your way with Marketing Technology
  2. 2. @jakedimare | #JBoye16 Digital Clarity Group1
  3. 3. @jakedimare | #JBoye16 Digital Clarity Group2 Jake DiMare Head of Marketing at Digital Clarity Group Los Angeles Office www.digitalclaritygroup.com jdimare@digitalclaritygroup.com @jakedimare
  4. 4. @jakedimare | #JBoye16 Digital Clarity Group3 Who are you?
  5. 5. @jakedimare | #JBoye16 Digital Clarity Group4
  6. 6. @jakedimare | #JBoye16 Digital Clarity Group5 #MartechJenga!
  7. 7. @jakedimare | #JBoye16 Digital Clarity Group6
  8. 8. @jakedimare | #JBoye16 Digital Clarity Group7
  9. 9. @jakedimare | #JBoye16 Digital Clarity Group8
  10. 10. @jakedimare | #JBoye16 Digital Clarity Group9
  11. 11. @jakedimare | #JBoye16 Digital Clarity Group10
  12. 12. @jakedimare | #JBoye16 Digital Clarity Group11
  13. 13. @jakedimare | #JBoye16 Digital Clarity Group12
  14. 14. @jakedimare | #JBoye16 Digital Clarity Group13
  15. 15. @jakedimare | #JBoye16 Digital Clarity Group14
  16. 16. @jakedimare | #JBoye16 Digital Clarity Group15
  17. 17. @jakedimare | #JBoye16 Digital Clarity Group16
  18. 18. @jakedimare | #JBoye16 Digital Clarity Group Physical Web Mobile Wearables Social Connected Home 17 More is expected of marketing than ever  The number of digital touch points is expanding.  More and more consumers are turning to digital channels to complete transactions.  Customer journeys are growing more complex. Wearables
  19. 19. @jakedimare | #JBoye16 Digital Clarity Group18
  20. 20. @jakedimare | #JBoye16 Digital Clarity Group19 Making it all work…
  21. 21. @jakedimare | #JBoye16 Digital Clarity Group20
  22. 22. @jakedimare | #JBoye16 Digital Clarity Group21 THE STRUGGLE IS REAL
  23. 23. Problem: Many Marketers do not fully comprehend the complexity of their own marketing technology topology.
  24. 24. @jakedimare | #JBoye16 Digital Clarity Group Connective DX PitchBook Data Delphic Digital Acrolinx Uberflip Congratulations to the Winners
  25. 25. @jakedimare | #JBoye16 Digital Clarity Group
  26. 26. @jakedimare | #JBoye16 Digital Clarity Group
  27. 27. @jakedimare | #JBoye16 Digital Clarity Group
  28. 28. @jakedimare | #JBoye16 Digital Clarity Group
  29. 29. @jakedimare | #JBoye16 Digital Clarity Group
  30. 30. @jakedimare | #JBoye16 Digital Clarity Group
  31. 31. @jakedimare | #JBoye16 Digital Clarity Group
  32. 32. @jakedimare | #JBoye16 Digital Clarity Group
  33. 33. @jakedimare | #JBoye16 Digital Clarity Group
  34. 34. @jakedimare | #JBoye16 Digital Clarity Group
  35. 35. @jakedimare | #JBoye16 Digital Clarity Group34 Exercise: Draw Your Own Marketing Stack!
  36. 36. Thank you! JAKE DIMARE jdimare@digitalclaritygroup.com @jakedimare | @just_clarity 35 Digital Clarity Group

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