Brands help define, establish, and attract consumers to companies, often intertwining service with an image and product. Not only does the label or product have to be aesthetically pleasing, but it has to appeal to your target audience so that you and your business can maximize upon profit. As a new entrepreneur, you will learn the various personalities, behaviors, and buying and spending patterns of their audiences. In addition, a truly valuable and versatile product/service can be used by more than just one niche demographic. But how do brand a business that appeals to consumers on a larger scale?