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3 Smart Ways to Use Fundraising Tech


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Fundraising tech is making it increasingly easier to give back.

Published in: Technology
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3 Smart Ways to Use Fundraising Tech

  1. 1. 3 Smart Ways to Use Fundraising Tech J A K E C R O M A N
  2. 2. Fundraising tech makes it easier to give back . . .  If you’re new to the fundraising game, here are a few smart ways to use fundraising tech in your campaigns for improved outreach and more success:
  3. 3. 1. Mobile Giving Mobile giving software allows donors to give gifts via text messages, member emails or through their organizational app.  To ensure that your mobile giving fundraising strategy is as efficient as possible you should include: Present donation amounts in mobile donation form Diversify mobile giving marketing strategies Send thank you messages after donations are processed
  4. 4. 2. Utilize Online Auction Software O n l i n e a u c t i o n s o f t w a r e a l l o w s y o u t o u t i l i z e t h e f u n o f a c h a r i t y a u c t i o n a n d s a v e o n t h e e x p e n s e s l i k e p u r c h a s i n g a v e n u e , h i r i n g a n a u c t i o n e e r a n d a r r a n g i n g f o r a c a t e r e r . T h e t y p e s o f i t e m s t h a t i n s p i r e d o n o r s t o g i v e b a c k i n c l u d e : Food and gift baskets Vacation packages Experiences Unique art pieces
  5. 5. 3. Market Matching Gifts Matching gift programs allow employers to match gifts that an individual employee donates to a nonprofit and thus doubles the employee’s original contribution.  Depending on the type of software you use, you can include matching gift databases in different places: Attach a link to the database in thank you emails Embed the database search tool in your donation or home page Embed a database search tool within the thank you email
  6. 6. Thank You! W W W . J A K E C R O M A N . C O M