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Who Do You Trust?

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What is trust and what does it mean? I'll explore the concept of trust, why it's so important, boundaries and context, how we can earn it and what it means for business. I'll illustrate how we might leverage trust to design products and services that encourage an equitable society.

Published in: Design
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Who Do You Trust?

  1. 1. WHO DO YOU TRUST? U X A U S T R A L I A 2 0 1 6 , M E L B O U R N E Jake Causby @jakecausby
  2. 2. WHY IS IT IMPORTANT? T R U S T
  3. 3. SINCE THE BEGINNING OF TIME, PEOPLE HAVE BEEN RIPPING PEOPLE OFF*
  4. 4. PRICE FIXING MONOPOLY (OR OLIGOPOLI) C O M P E T I T I O N I N C A H O O T S
  5. 5. QUALITY UNKNOWN H O W G O O D I S I T ?
  6. 6. IT’S JUST TOO HARD TO CHANGE I N E R T I A
  7. 7. IT’S GOING TO BECOME HARDER FOR COMPANIES TO GET AWAY WITH THIS W I T H G R E A T E R T E C H N O L O G Y
  8. 8. "THE CURRENCY OF THE NEW ECONOMY IS TRUST” R A C H E L B O T S M A N
  9. 9. EVERY TRANSACTION SHOULD BE A WIN/WIN O L D - S C H O O L P R I N C I P L E …
  10. 10. NOT JUST ACCOUNTS B A N K I N G T R A N S A C T I O N A C C O U N T S A V I N G S A C C O U N T C R E D I T C A R D H O M E L O A N Products
  11. 11. NOT JUST ACCOUNTS B A N K I N G T R A N S A C T I O N A C C O U N T S A V I N G S A C C O U N T C R E D I T C A R D H O M E L O A N Products C A R D L E S S P A Y M E N T S A U T O M A T I C T R A N S F E R S C A R D O N H O L D T O P U P S Services
  12. 12. NOT JUST ACCOUNTS B A N K I N G T R A N S A C T I O N A C C O U N T S A V I N G S A C C O U N T C R E D I T C A R D H O M E L O A N Products C A R D L E S S P A Y M E N T S A U T O M A T I C T R A N S F E R S C A R D O N H O L D T O P U P S Services A P I
  13. 13. “ T R U S T I S O U R S T O L O S E . I F W E D O N ’ T P R O T E C T T H A T T R U S T , I T ’ S G A M E O V E R ” R I C H A R D D A V I S , P R E S I D E N T A N D C E O , B A N C O R P U S
  14. 14. “ 7 6 % O F M I L L E N N I A L S T R U S T E D B A N K S M O R E T H A N A N Y O T H E R I N S T I T U T I O N ” R O C K Y S C O P E L L I T I , T E L S T R A
  15. 15. TRUST= T R U S T E D A D V I S O R A S S O C I A T E S — T R U S T E D A D V I S O R . C O M C R E D I B I L I T Y I N T I M A C YR E L I A B I L I T Y S E L F - O R I E N T A T I O N + +
  16. 16. thehappypath.co/trust 3 0 S E C O N D S U R V E Y
  17. 17. WHY IS IT IMPORTANT? T R U S T thehappypath.co/trust
  18. 18. THANK YOU! U X A U S T R A L I A 2 0 1 6 , M E L B O U R N E Jake Causby @jakecausby thehappypath.co/trust

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