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2012 Business Plan Webinar

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A walk through for Real Estate agents on how to put together their 2012 Business Plan.

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2012 Business Plan Webinar

  1. 1. Host: Jack Markham Host: Kerm FoltzDirector of Online Strategy Director of Business Research
  2. 2. Today’s Agenda– Learn about the 10 business trends of 2012– Discover the Top 5 Strategies for generating leads in today’s market– Understand how to thrive in 2012– Open Forum / Q&A– 2012 Business Plan PDF • For every agent that calls in at the end • SPECIAL PRICING for Agents Today
  3. 3. Today’s real estate market
  4. 4. • A Slow Recovery in Housing• Increasing Pressure on Commissions• Increased Regulation• Changes in How Consumers Select Realtors• The Advance of New Business Models
  5. 5. • Changing Consumer Demographics• Changes in How Consumers Select Realtors• The Emergence of Teams• The Importance of Lead Generation• The Use of Integrated Technology Platforms• The Importance of Leadership
  6. 6. 1. A slow recovery in housing sales and prices2. Changing demographics and housing demands3. Pressure on commission levels4. Advance of new business models and industry segmentation5. Growing importance of lead generation6. Increased importance of integrated technology platforms7. Evolution of how consumers select real estate professionals8. The importance of leadership9. The emergence of real estate teams10. A stiffening regulatory environment
  7. 7. • Launch a lead-capture • Succeed using social media website • Win business by blogging• Post properties on Craigslist • Purchase pay-per-click ads
  8. 8. SOFTWARE Agents DECISION MAKER Companies
  9. 9. 1. Set Your Personal Objectives2. Become an Expert in Your Market or Niche3. Develop Systems for Prospecting in Your Market or Niche4. Build Systems for Servicing Leads and Customers5. Build Your Brand
  10. 10. • Founded in 1999 by a 2nd generation real estate agent• 11 years’ experience delivering proven marketing solutions to real estate professionals• Leading marketing partner to the real estate industry• Preferred marketing partner for many brokerages• Acquired SharperAgent & RealEstate.com• Over 600 brokerages and 80,000 agents
  11. 11. Eliminate your Frustrations Consumer • The technology to drive the consumer BACK to your site • Having a (contact management) system that is CONNECTED to your siteSite System
  12. 12. Eliminate your Frustrations Consumer • The technology to drive the consumer BACK to your site • Having a (contact management) system that is CONNECTED to your siteSite System
  13. 13. Want the 2012 Business Plan? Agents: 1-888-820-4778 Brokers/Teams: 1-877-732-0698• Call today and receive: – Free: 2012 Business Plan! – Free: Tapping into Facebook!• Agent Offer: Market Leader Solution – Free December and January discount – Pick what areas you want leads to come from – Lead packages: 10/20/30

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