WikiBRands:Book Review<br />Reinventing your company in a customer-driven marketplace<br />
Sean Moffitt<br />Mike Dover<br />About the Authors<br />
Emerging gaps:<br />#1 - The need for authenticity and transparency (42%)<br />#2 - Increasing role of mobile/wireless (35...
Friends with Benefits<br />Advocacy<br />Insight<br />Content<br />Support<br />Perception<br />Serendipity<br />
FLIRT MODEL<br />-Focus<br />-Language and Content<br />-Incentives and Motivations<br />-Rules, Guidelines and Rituals<br...
Strategic<br />Customer<br />Brand<br />Resources<br />Customers always come first<br />Drop the script<br />“Honesty ROI”...
  FLIRT Model<br />INCENTIVES & MOTIVATIONS<br />Intrinsic<br />Makes them feel good<br />Extrinsic<br />Makes them look g...
Employee Policies<br />Legal and Ethical Terms<br />Experience Facilitation<br />Ownership<br />At Home<br />Away Platform...
Check out my review on YouTube for more on Wikibrands!<br />THANKS FOR LISTENING! QUESTIONS?<br />
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Wikibrands

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A book review of Wikibrands, written by Sean Moffitt and Mike Dover.

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Wikibrands

  1. 1. WikiBRands:Book Review<br />Reinventing your company in a customer-driven marketplace<br />
  2. 2. Sean Moffitt<br />Mike Dover<br />About the Authors<br />
  3. 3. Emerging gaps:<br />#1 - The need for authenticity and transparency (42%)<br />#2 - Increasing role of mobile/wireless (35%)<br />#3 - Rise of social networks (38%)<br />#4 -Waning attention spans (25%)<br />Rallying Cry for Change<br />
  4. 4. Friends with Benefits<br />Advocacy<br />Insight<br />Content<br />Support<br />Perception<br />Serendipity<br />
  5. 5. FLIRT MODEL<br />-Focus<br />-Language and Content<br />-Incentives and Motivations<br />-Rules, Guidelines and Rituals<br />-Tools and Platforms<br />
  6. 6. Strategic<br />Customer<br />Brand<br />Resources<br />Customers always come first<br />Drop the script<br />“Honesty ROI”<br />Myth of “unlimited content”<br />Use social objects<br />FOCUS<br />LANGUAGE & CONTENT<br /> FLIRT Model<br />
  7. 7. FLIRT Model<br />INCENTIVES & MOTIVATIONS<br />Intrinsic<br />Makes them feel good<br />Extrinsic<br />Makes them look good<br />Explicit<br />Reward them<br />
  8. 8. Employee Policies<br />Legal and Ethical Terms<br />Experience Facilitation<br />Ownership<br />At Home<br />Away Platforms<br />RULES<br />TOOLS & PLATFORMS<br /> FLIRT Model<br />
  9. 9. Check out my review on YouTube for more on Wikibrands!<br />THANKS FOR LISTENING! QUESTIONS?<br />

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